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Основные формы медиаобразовательных проектов в Интернете
A A Morozova(А А Морозова) 충북대학교 러시아 알타이지역 연구소 2014 러시아학 Vol.- No.10
Within our scientific interests we consider the global net from the point of view of two aspects - informational (journalistic) component and pedagogical instrument which forms media educational ground. The article specifies the existing term for media educational Internet-project, introduces new definitions of the given phenomenon. Also the author of the article gives a number of foundations which may help classify media educational projects functioning in the global net.
USE OF GAMIFICATION TOOLS: SHIFTING CUSTOMER ENGAGEMENT PRACTICIES OF RUSSIAN COMPANIES
Alena I. Morozova,Aleksandr G. Rozhkov 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07
In this paper we explore the concept of gamification and its business applications in the Russian companies. Gamification has been introduced in 2003 and since that time it has acquired a wide recognition as an efficient tool to enhance front-office and back-office business processes increasing performance and boosting engagement of the participants. Gamification refers to the use of game elements and designs in non-game environments. As a result customers and employees involved stay more focused and motivated to accomplish the chosen goal. We explore customer engagement practices (gamification) of the Russian companies including application areas, funding and perceived efficiency of these initiatives and their shifts over time. Our analysis is based on two waves of data collection: 2015 and 2018, as the result we outline four groups of practices based on the scope of the gamification techniques used and variety of the business processes involved. Also we provide comparative analysis and observe changes in gamification use over time.
Development FintechEcosystem: Evidence of European Countries for Ukraine
Fedyshyn, Maiia,Abramova, Alla,Morozova, Liudmyla,Lavrov, Ruslan,Kovalova, Olena,Malin, Oleksandr International Journal of Computer ScienceNetwork S 2022 International journal of computer science and netw Vol.22 No.2
The growth of digitalization processes around the world, covering almost all areas of human life, including the Fintech sector. In the field of financial technology, radical changes are taking place with increasing levels of automation, openness and consumer focus. In addition, in the context of the spread of coronavirus infection, quarantine and forced isolation, the role of digital technology is coming to the fore worldwide, including in Ukraine. The purpose of the article is to assess the development of Fintech ecosystem of European countries and outline the strategic parameters of domestic Fintech development. The study concluded that the investment raised for the Fintech industry increases annually and the quality and size of transactions gradually increases. Today, Fintech maintains its position as one of the most attractive markets for venture capitalists and the image of an industry with high potential, especially in the era of open banking. The most attractive markets for investors are mature markets, such as the United States, Germany and the United Kingdom, and the preferred niches for investment - the vertical of payments and lending. Trends in investment activity in terms of investing in financial technologies are studied. Moreover, investors prefer businesses that already have a significant scale or considerable potential to achieve it and become sustainable businesses.
Integrated Model of the Higher Education Financing Under the Quadruple Helix Concept
Kholiavko, Nataliia,Zhavoronok, Artur,Shaposhnykov, Kostiantyn,Krylov, Denys,Morozova, Liudmyla,Babiak, Nataliia International Journal of Computer ScienceNetwork S 2021 International journal of computer science and netw Vol.21 No.7
Rapid growth of the higher education role in ensuring the socio-economic and innovative development of the national economy in the context of the development of the information society and the knowledge economy is observed. Achieving positive synergistic effects of the higher education development requires proper funding for university education and research. The existing funding models for national higher education systems in a number of developing countries need modernization in accordance with the modern challenges of economic and innovative development. The purpose of the article is to formulate theoretical - methodological and applied foundations for the development and implementation of the integrated model of the higher education financing under the Quadruple Helix concept. At the center of the developed model are the areas of interaction identified by the authors, namely: Personnel, Science, Management, Innovation, Social area. This made it possible to specify the interests of all stakeholders and orient the activities of higher education institutions to the satisfaction of these interests. Effective implementation of the integrated Model of the higher education financing requires increasing the level of investment attractiveness and practical value of university research; activation of innovative development of enterprises; state stimulation of business participation in university research and education; harmonization of current legislation with EU standards. Implementation of the Model will diversify sources of funding for universities, increase their level of economic security and achieve integrated synergies from the interaction of universities, business, government and the public (as the main stakeholders within the Quadruple Helix concept).