http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
Islamic Religious Needs in Destination Marketing
Mohamed Kamal Battour,Mohd Nazari Ismail,Idris abdelgawad elhabony 세계문화관광학회 2009 Conference Proceedings Vol.10 No.0
The destination marketers may consider Muslim tourist as a customer segment. In response to that, the supply of Islamic religious attributes for Muslim tourists may lead to increase satisfaction and revisit intension. The success of marketing destinations for Muslim tourists should be guided by observing Islamic teachings (Shariah) in tourism activities. The objective of this study is to explore which Islamic attributes or aspects of the destination are important to the Muslim tourists. The Muslim tourist may need these Islamic religious attributes when he/she is planning to visit a country. Data were collected by two FGDs and 27 interviews with Muslim tourists in July 2009 in Kuala-lumpur, the capital city of Malaysia. Results of the analysis were categorized into two major aspects; physical aspects and environmental aspects. The physical aspect consists of Islamic religious facilities such as, prayer facilities, Halal food, and Islamic entertainments. The environmental aspects related to general environment where the tourists have to practice their activities. Environmental aspect is sometimes uncontrollable but the interviewees are appreciated if there is Islamic environment in the destination where alcohol is not drunk, availability of Islamic dress codes, and availability of general Islamic morality.
Mohamed M. Battour,Mohd Nazari Ismail 세계문화관광학회 2008 Conference Proceedings Vol.9 No.0
This paper begins by explaining the concept of Islamic Shariah. It explains the sources of Shariah as well as its broad objectives. The paper then focuses on the implications of observance of Shariah in the tourism and hospitality industries. This is followed by a description of the recent phenomena of 'Halal tourism' and 'Islamic Hospitality' using some examples from selected Muslim countries in Asia and the Middle East. The development of 'Islamically-oriented' standards is also discussed giving rise to new concepts such 'Shariah-compliant' which refer to aspects such as alcohol-free, gambling-free and the offering of 'Halal' food. Finally the paper discusses future trends and challenges related to Halal tourism.