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      • THE REGIONAL MARKET ENTRY AND STORE-NETWORK GROWTH OF CHAIN RETAILERS: THE CONVENIENCE STORE INDUSTRY IN JAPAN

        Minami Nishikawa 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07

        Introduction Japanese convenience-store (CVS) chain retailers have grown by establishing store networks. In fact, Seven-Eleven, Lawson and Family Mart continuingly have opened about 1000 new stores per year. The reason for the rapid growth of their store-networks is that a key aspect of a chain retailer’s marketing strategy is the number of stores its needs to reach its customers (Srinivasan et al. 2013). In particular, CVS chain retailers seek to open new stores and obtain spatial dominance in a particular geographical area, which is called “area-dominance strategy,” so they can save on logistical costs, increase consumer proximity and loyalty, and prevent rival from opening new stores in the area (Ogawa 2004, Tamura 2014, Nishida 2014). Thus, a retailer’s decision of how to expand store-network in a given regional market is important to improve its sales. However, little attention has been paid to this problem in Japanese academic research. This study attempts to explain the influence of entry of rivals on a focal retailer’s store-network in regional markets of Japanese CVS industry. Especially, the author focuses on the regional competition between a focal retailer who is the first entrant and rivals who are late entrants in the region. First, we review prior research, and then propose hypotheses about the influence of entry of rivals, the degree of dominance of a focal retailer, and entry of rivals in multiple regions, on the number of the focal retailer stores. This is followed by an empirical analysis with panel data. Last, we discuss some implications and direction for future research. Literature Review and Proposed Hypothesis Entry of rival stores Prior research suggests that the existence of rival chain stores in the same market decreases the store-revenue of the focal retailer (Erickson et al. 2013, Nishida 2014).When rival retailers open the large number of new stores in a regional market, the focal retailer may be taken away their business of existing stores and latent new stores, so the focal retailer will be forced to close existing stores and slow down the pace of opening new stores. Then, we propose following hypothesis: H1: In a regional market, the higher the number of net increase of rival stores is, the lower the net increase of focal retailer stores is. Dominance of the focal retailer According to prior research, CVS chain retailers benefit from area-dominance (opening own stores aggressively in a given region), because it enables retailers to reduce their distribution and promotion cost, increase consumer loyalty and their power against manufactures (Ogawa 2004, Tamura 2014, Nishida 2014). If the focal retailer has already established a high density store-network, and had strong relationships with its customers and manufactures in the regional market, they will be less likely to suffer from entry of rival chain stores, and they will be able to continue expanding their store-network. These arguments lead to: H2: In a regional market, the higher the degree of dominance of the focal retailer is, the smaller the negative effect of entry of rival stores is. Entry of rival stores in multi-market Though H1 and H2 do not consider multi-market competition among chain retailers, this macro-level competition may have a great impact on their competitive action in a given region (Chen 1996). When a rival entries to multiple regions simultaneously where the focal retailer has already operated, the focal retailer will delay its decision making and competitive responses, so the impact of entry of rival will be larger (Poter 1980, Ferrir 2001, Boyd and Bresser 2008). Therefore, we propose following hypotheses: H3a: The higher the number of regions which rival entry is, the bigger the negative effect of entry of rival chain stores is. H3b: The higher the number of net increase of rival stores across the regions is, the bigger the negative effect of entry of rival chain stores is. Methodology To test the proposed hypotheses (see FIGURE 1), we collected panel data from the Census of CVS Market, which includes the number of stores of Japanese CVS chain retailers in each prefecture. Due to the restriction of data availability, we treated prefectures as the unit of regional market, and focused on the cases that Lawson was the first entrant, and Seven-Eleven and Family-Mart ware the later entrants in prefectures. Accordingly, the sample was limited in space to 17 prefectures, and limited in time to the period from the year that Seven-Eleven or Family-Mart opened their stores for the first time to 2014. Results We tested the hypotheses using panel date analysis by fixed effects model. The estimated results are shown in FIGURE 2. Regarding our hypotheses H1, involving the negative effect of rival entry on the focal retailer’s store-network, is not supported. However, the interaction of “the dominance of the focal retailer” with “rival entry” and the interaction of “rival entry in multiple regions” with “rival entry” are significant, although their signs of coefficients differ depending on whether the rival is seven-eleven or family-mart. Thus, hypotheses H2 and H3b are supported in part. Implication and Future Research Our findings have several important implications. First, our empirical results suggest that the effect of rival entry on a focal retailer’s store-network depends on (1) rival’s position in CVS industry, (2) the focal retailer’s dominance, and (3) rival’s multiple entry. Second, when a rival has a superior position than the focal retailer, dominance advantage of the focal retailer increases the negative effect of rival entry, which is contrary to our expectation. This implies that enhancement of the density of own store-network will cause cannibalization, so each store of a focal retailer may be highly vulnerable to entry by a rival who has superior competitive position (i.e. Seven-Eleven). Finally, multiple entry by a rival in superior position reinforces the negative effect of their entry on expansion of the focal retailer’s store-network in the regional market. Though this study was a rare attempt to explain regional competition among Japanese CVS chain retailers empirically, it did not include the prefectures that Seven-Eleven and Family-Mart were the first entrants. This may limit generality of the empirical results, hence it is valuable to take this problem into consideration in future research.

      • Development of CFRP Chain Sprocket

        Minami Kimura 한국소성가공학회 2018 플라스틱가공 심포지엄(한일 공동 세미나) Vol.2018 No.8

        It was tried for light weighting by a board made of CFRP that I made a gear with cutting, but an addendum has been damaged without a carbon fiber being able to tolerate shear stress. The authors developed a method to prevent the damage of the addendum part by orienting a carbon short fibers bunch in a fan type along the shape of the addendum. Using the carbon short fibers bunch of 6mm - 10mm in length, CFRP Chan sprocket was produced experimentally using a silicone gum mold at 22 ℃±1 ℃ in the draft chamber in 24h. The Chan sprocket made of provided CFRP was light weighted, and, as for the weight, it was to half of 110g in weight of the product made in A7075 extra super duralumin Chan sprocket with 54 g. CFRP Chan sprocket (the outside) and Chan sprocket (the inside) made of A7075 extra super duralumin were attached to a bicycle, and the output was measured by a pedal type power meter. A run examination of 3000km and 5000km was conducted about perfect circle CFRP chain sprocket and oval CFRP chain sprocket each. As many teeth bore the Chan tension with the CFRP Chan sprocket for the bicycle, the run with the low power was enabled by the gear ratio that there were very few bottom dead center sections and was high.

      • KCI등재

        Re-defining the ‘Foreign' of ‘Foreign Shakespeares' in Asia : Ninagawa Yukio's Kabuki Twelfth Night and its Audience

        Minami Ryuta 한국셰익스피어학회 2010 셰익스피어 비평 Vol.46 No.4

        This paper tries to re-define the meaning of the word ‘Foreign’ when we say ‘Foreign Shakesperes’ in Asia. To prove this, it analyzes Ninagawa Yukio’s Kabuki Twelfth Night comparing Shakespeare’s Twelfth Night. This paper finally argues that performing Shakespeare in Japan entails revising and renewing Shakespeare, and eventually necessitates an attempt at making the familiar foreign, and thus re-defining the foreign-familiar relationship between Shakespeare and Japan’s local performative modes. This also suggests that we will need to re-consider the ways of discussing ‘domestication’ and ‘indigenization,’ as well as ‘intercultural’ performance, of Shakespeare.

      • KCI등재

        An Attempt to Find Potential Group of Patrons from Library's Loan Records

        Minami, Toshiro,Baba, Kensuke The Institute of Internet 2014 International Journal of Internet, Broadcasting an Vol.6 No.1

        Social networking services that connect a person to other people are attracting our attention and various types of on-the-network services are provided. Library has been playing a role of social media by providing with materials such as books and magazines, and with a place for reading, studying, getting lectures, etc. In this paper, we present a method for finding candidates of groups of the library's patrons who share interest areas by utilizing the loan records, which are obtainable by every library. Such a homogeneous group can become a candidate for a study group, a community for exchange ideas, and other activity group. We apply the method to a collection of loan records of a university library, find some problem to be solved, and propose measures for more detailed solutions. Even though the potential group finding problem still remains a lot of problems to be solved, its potential importance is very high and thus to be studies even more for future applications.

      • KCI등재

        A Study on Finding Potential Group of Patrons from Library's Loan Records

        Minami, Toshiro,Baba, Kensuke The Institute of Internet 2013 Journal of Advanced Smart Convergence Vol.2 No.2

        Social networking services that connect a person to other people are attracting people's attention and various types of services are provided on the Internet. Library has been playing a role of social media by providing us with materials such as books and magazines, and with a place for reading, studying, getting lectures, etc. In this paper, we present a method for finding candidates of groups of the library's patrons who share interest areas by utilizing the loan records, which are obtainable in every library. Such a homogeneous group can become a candidate for a study group, a community for exchange ideas, and other activity group. We apply the method to a collection of loan records of a university library, find some problems to be solved, and propose measures for more detailed solutions. Even though the potential group finding problem still remains a lot of issues to be solved, its potential importance is very high and thus to be studies even more for future applications.

      • KCI등재

        Changing Tendency Analysis of Sleep Quality on the Basis of Temperature and Respiratory Frequency Using a Neural Network Model

        Minami Tsuchiya,Seung-Il Cho,Atsushi Tanaka,Muneki Yasuda,Tomochika Harada,Michio Yokoyama 한국지능시스템학회 2020 INTERNATIONAL JOURNAL of FUZZY LOGIC and INTELLIGE Vol.20 No.2

        This study investigates the invisible factors that influence the subjective satisfaction of sleep, which is a crucial factor in sleep-supporting systems. The effects of these factors were examined using a neural network (NN) model. A sensing bed system obtains the environmental and vital signs data with five-level evaluations. The relationships among over 300,000 collected data points were visualized and analyzed using the NN model. The results indicated that the temperature difference between the inside and outside of the bed affect the subjective satisfaction of sleep both during warm and cold periods. Furthermore, the NN models indicated that the respiratory frequency influences sleep satisfaction. In this study, both these factors and their effects on the subjective satisfaction of sleep were successfully investigated by utilizing the NN model.

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