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Management and Marketing of Cultural Tourism in Spain
Luis de Borja Solé,Anne Zanatta 세계문화관광학회 2006 Conference Proceedings Vol.7 No.0
In light of WTO predictions for continued growth in world tourism and new trends in the tourism sector, Spain must look at and improve its existing offer of traditional sun and beach tourism to include an improved and more developed offer of cultural attractions and products. This implies careful planning and implementation of strategies and actions which will appeal to the growing number of cultural tourists attracted to various cities and areas around the country due to the growing number of low-cost airlines opening new routes between major and lesser known cities and the political, economic and socio-cultural changes occurring in Europe.