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Charles Mountifield,Stirling Sharpe 글로벌지식마케팅경영학회 2023 Journal of Global Sport Management Vol.8 No.1
This paper highlights contrasting viewpoints on the perceived value that the Olympic Games make to world peace efforts through the lens of the 2018 Winter Olympics in PyeongChang, South Korea. News articles (n1⁄4114) from a variety of inter- national periodicals were reviewed and thematically analyzed with key nascent tropes – cynicism of the potential for peace; scorn of the role of sport in peace processes; and high-level polit- ical meddling in sport – pointing to a consensus that hosting of the Games would have little impact on the political landscape in the Korean peninsula. These threads are then considered in con- nection with the concepts of peace, national interests and inter- national relations established through a review of literature including recounts of Olympic state-based action, interference and influence since the modern inception of the Olympic Games. The evidence indicates that the concept of Olympism as a peace movement is outmoded; a myth that endures because inter- national sport contains an inherent political utility.