국내 할인점 서비스 만족도에 영향을 미치는 결정요소에 관한 연구 : KS-SQS 척도를 사용하여

황호종 용인대학교 산업경영연구소 2008 산업경영논총 Vol.15 No.-

The objective of this study is to examine whether the KS-SQS(Korean-type Discount store Service Quality) scale could successfully capture customers' perception of service quality in discount stores in Korea. By the way, KS-SQS was developed by using the samples of E-mart consumers only, which brings about problems of reliability. Thus, this study reexamined the scale with using samples of customers that visit discount stores other than E-mart discount store. Our study shows almost the same results as that of KS-SQS study in both the factor analysis and the regression analysis. However, physical aspect factor is divided into two factors :inner and outer aspects factors. Future research can examine this results with using more and various samples.

패션 프랜차이즈경로에서의 협력에 관한 연구

황호종 동국대학교 경제경영연구원 1999 經濟經營硏究 Vol.23 No.1

Marketing channels have been characterized as social systems by the recent channel literatures. Under this assumption, many channel behavioral theories were developed by examining hypothetical relationships among several channel variables. Among them, interrelationship of channel cooperation with other variables has been one of major concerns to channel managers. From this point of view, the objective of this paper is to examine the role of cooperation in the franchise system of garments goods. In order to achieve our goal, data was coolected from garment retailers and a simple random sample of 150 dealers was drawn and tested. Major finding through the data analysis are as follows: 1. Higher levels of dependence lead to higher levels of cooperation. 2. Noncoercive sources of power tends to increase intrachannel cooperation. However, the hypothesis that higher levels of coercive sources of power will lead to lower levels of cooperation was not statistically supported. 3. Another hypothesis that higher levels of conflict will lead to lower levels of cooperation was partially supported 4. Higher levels of cooperation lead to higher levels of cooperation. In this study, data was gathered from the retail side of the franchise channel dyad for garments goods. Therefore, future research are suggested to investigate respondents of both sides(franchiser and franchisee) of the channel dyad.

슈퍼마켓 소비자의 소매서비스 만족도에 관한 연구 : 기업형슈퍼와 자영업 슈퍼에 대한 비교를 중심으로

황호종 용인대학교 산업경영연구소 2010 산업경영논총 Vol.17 No.-

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유통경로성과의 유형과 측정에 관한 연구

황호종 용인대학교 산업경영연구소 1998 산업경영논총 Vol.3 No.-

The purpose of this study is to classify the determinants of channel performance and to reveal the process of measuring performance of individual channel members. Three approches are used to classify the determinants of channel performance as fellows: channel system as a whole vs. individual channel members, Behavior-based vs. Outcome-Based, and positivistic vs. ecological approach. The first approach includes two factors of effectiveness and efficiency as determinants of channel system performance. The second one measures performance with several factors such as degree of channel coordination, cooperation and conflict etc. The ecological approach selects three factors: productivity, effectiveness, and fairness of the channel system. Based on these several approches, we can introduce the process of measuring performance of individual channel members. The first step is to describe the general nature of performance. The second step specifies the focal domain being evaluated. The third step is to identifies the performance assessment perspectives. The fourth step is to establish the type of data required. The fourth step generates items for the performance scale. Through these process, appropriate framework can be developed to measure the performance by researchers.

중소유통업의 조직화·협업화·전문화 방안에 관한 연구

황호종,지형선 용인대학교 산업경영연구소 1998 산업경영논총 Vol.3 No.-

The purpose of this study is to analyze the problems of domestic retailers as well as to propose the alternatives to increase competitiveness of retailers, The retail channel structure is characterized on its high density and small business, which lead to low productivity, 1ow sales, and low morale of management. To solve these problems, small retailers should try to systematize organization by central buying system, point of sale, electronic ordering system and so on. Furthermore, they should cooperate with regional retailers by establishing central institution. Finally, they focus their business on specialization rather than generalization.

한국주가지수 200의 헤지효과에 관한 연구

黃豪鐘 龍仁大學校 1996 용인대학교 논문집 Vol.12 No.-

As the stock index future market is scheduled to open this May, the simulated index future of the Korea Stock Price Index 200(KOSPI 200) is being published by the Korea Stock Exchange Among several functions of the stock index future, the most important function is hedging effectiveness which removes the systematic risk from the stock porfolio. From this point of view, the stock index future could be an alternative to cope with the problem of high fluctuation of the stock price in the Korean stock market. Therefore, the objective of this study is to measure hedging effectiveness of KOSPI 200 on the assumed spot portfolio. In order to measure hedging effectiveness, two representative strategies (models) are introduced as follows : Basis Arbitrage Hedging Strtegy and Portfolio Hedging Strategy. According to the Basis Arbitrage Hedging Strategy, hedgers are rewarded as speculators to persue maximization of the expected return. They achieve their goal to speculate on the basis. On the other hand, the portfolio theory focuses on minimizing risk as well as maximizing return With using these models, main research designs are processed as follows : i) Hedge period is divided into 1 day, 1week and 2weeks. ii) Contracts Maturities are classified by nearby(less than 3 months) and next nearby(6-9months) iii) Test period ranges from july 1995 to Dec. 1995 iv) The KOSPI 200 and Korea Composite Stock Index are used as spot portfolio. Through the research design, we come to the conclusion as follows : i) In general, the Basis Arbirtage Hedging Strategy produces expected return when the basis size is less than 0 and shows high hedging effectiveness with nearby conrtacts ii ) Hedging effectiveness is the most efficient for 1 week hedge period. iii) As a spot portfolio, KOSPI 200 shows better hedging results than those of the Korean Composite Stock Index.

수출 마케팅전략의 결정요인에 관한 연구

황호종 동국대학교 경영관리연구소 1995 經營經濟論叢 Vol.19 No.-

When a firm is trying to find its way to a international market, uncertainty and risk of its activities could be increased on accounting of the environmental difference between foreign and domestic market. The export marketing strategies should be necessary for firms to overcome the difficulty of export environment and expand the export growth. Therefore,the paper focuses on the determinants of marketing strategies,and analyzes the relations between the marketing environments and marketing strategies through the previous literature. For this, patterns of export marketing strategies and their relationship with those characteristics of environmental and organizational structures and performance are investigated in a contingency approach.Several factors that determine the export marketing strategies in overseas market have been identified. These factors can be classfied into following categories : technology level,information gathering power for export market, overseas orientation of management, the management-commitments to export, political uncertainty, latent power of foreign market, cultural gaps between home country and host country and export restriction in foreign market.However, changes of environment and organizational structure will bring about new determinants adjusted to the new environment. Thus, further research should give attention to these factors. In addition to this, development of new strategies will lead to present new determinants that would be harmonized with structure and performance of the corporation.

金融實名去來制度의 各國別 比較分析

황호종 동국대학교 경영관리연구소 1993 經營經濟論叢 Vol.17 No.-

The purpose of this paper is to present the direction on the practice of the Real Name Financial Transaction System(RNFTS) of Korea through comparision of those of several developed countries such as U.S.A. United Kingdom, Germany, Japan, and Italy. Throughout the world. the RNFTS is being implemented by more than 100 countries. However, only half of them successrully introduced and practiced it. Most of western edveloped countries have used real name in their financial transactions as their social customs. The RMFTS has also been successfully introduced into some developing countries, which succeeded the RNFTS from the western countries as the colonial property. But most oriental countries such as Japan, Korea and some south-eastern countries are not completely settled down in their practices. The RNFTS being praticed in developed countries such as U.S.A. and European countries impose general taxation on the interests and dividend income. However, separate taxation or no taxation is applied to capital gains due to high sensitivity of the security market to the RNFTS. In addition to these, clients'financial transactions are strictly secured by its law and credit society is well established. From the RNFTS of the developed countries, we can find the following conditions to successfully settle down the RNFTS in Korea. First, the tax policy should be improved. The general taxation might lower savings rate, and increased tax would give a financial burden to the company. Therefore, a lot of consideration should be given to the tax policy. In stead of general taxation, separate taxation could be applied to small amount of financial income so as to induce savings. The income tax rate should be decreased to promote investment activities. Secondly, financial electronic data processing system should be completed in every financial institutions as soon as possible so as to figure out the monetary flow. Third, financial transactions should be secured by law. Fourth, by promoting the use of checks, credit cards and so on, social atmosphere should be oriented toward giving priority on the credit. * Ph. D in Business Administration

電子製品經路에서 權力과 葛藤에 관한 硏究

황호종 용인대학교 산업경영연구소 1996 산업경영논총 Vol.1 No.-

Marketing channels have been characterized as social systems by the recent channel literatures. Under this assumption, many channel behavirol theories were developed by examining hypothetical relationships among several channel variables Among them, interrelationship between channel power and conflict has been one of major concerns to channel managers. From this point of view, the objecive of this paper is to search the relationship between power and conflict in the franchise system of electronic goods. In order to realize our goal, data was collected from home elctronics retailers and a simple random sample of 150dealers was drawn and tested. Major findings through the data analyses are as follows; 1.Coercive sources of power are increasing the conflict level of the dealers. On the contrary, noncoercive sources of power tends to reduce intrachannel conflict between dealers and manufactures. 2. Channel conflict negatively affects dealers' performance measured by perceived satisfaction. 3. Noncoercive sources power improve channel performance.

株價指數先物의 헤징效果 分析

黃豪鍾 동국대학교 경영관리연구소 1992 經營經濟論叢 Vol.16 No.-

In early 1992, the domestic capital maket became partially liberalized and unified with the international capital market. In consequence, it is apparent that the market volatility will be much more increased than ever before on account of the inflow and outflow of foreign capital into the Korean market. In order to hedge these financial risks, especially for the fluctuation of the stock price, new investment techniques should be developed and introduced into the Korean stock market. Stock Index futures is an advanced risk hedging technique which removes the systematic risk from the stock portfolio owned by all kinds of stock investors. Therefore, the objective of this study is to examine the hedging effect of the stock index futures by assuming that it has been introduced into Korea. Main research method in this study is focused on the selection of hedging models, the date of maturity of future contracts and hedging ratio. To examine the hedging effectiveness of stock index futures in the Korean stock market, we have calculated the risk and return combinations which could have been achieved by selling index futures(Han Gyung Dow Average) against the Composite stock index for the one week holding period. The sample period was from January, 1989 through June, 1992. From the results of tentative analysis, we can have four findings as follows : 1. As for the hedging effect, minimun risk hedging models have comparatively higher hedging effects than those of the date hedging model. 2. Hedging effects were not differentiated by the date of maturity for two models. 3. Though all hedging ratios are smaller than 1, they are almost same as 1. 4. The beta model showed better hedging effects in the decling period of stock price than in the rising period of the stock price.