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모바일 SNS 이용의 기술 사회적 환경요인이 스트레스 인지와 SNS 이용의도 저하에 미치는 영향
곽규태(Kyu Tae Kwak),천영준(Young Joon Cheon),오신호(Shin Ho Oh),최수건(Su Gun Choi),이인성(In Seong Lee),김진우(Jin Woo Kim) 한국경영학회 2012 經營學硏究 Vol.41 No.6
This investigation examined why users are resistant to the interaction in Mobile social networking environment. For the specified study on Mobile social network service (Mobile SNS), this study analyzed and suggested the antecedents of decreasing in usage of mobile SNS. Existing research were limited in the exploratory approach to direct relationship between materiality of IT system and user`s feeling stress. In addition, most past studies were focused on the technostress in work environment, mainly related with distraction when users face multitasking. To overcome weakness of naive approach, extending construct of stress in organization to general circumstance, we concerned some antecedents in terms of technology and society, Technology Use factor and Social Influence factor. This trial was helpful for searching explanatory variable of information overload and relation-burden that user experience in the ubiquitous space. Transaction based stress model (TBS), theoretical foundation in social psychology were suggested as holistic frame to analyze problem of technological use. In contrast to only stimuli based approach and response based analysis, TBS is specified and contextualized to interactive communication environment. It is expected to find user`s conduct and tendency in real complex world. Furthermore, relational attribute of the stress, relation burden were also concerned with main variable, for the expression of user`s resistance to networked society. Information overload, often discussed as the key feature of opened online community, were suggested as the main component of stress and core to decrease of task performance of user. For the sake of empirical support to this model, We surveyed 202 users who have the experience of using KAKAOTalk in their daily life. Since the KAKAOTalk is so familiar to most of phoneuser and dominant paradigm of ubiquitous society in Korea, it is inferred as representative exemplar of mobile social networking platform. Lisrel 8.54 and SPSS 18.0was used as analytical tools, and the research hypothesis was tested after verifying the reliability and validity through the analysis of the structural equation modeling. As a result, Ubiquity, Poly-chronicity and Simplicity were dominant reason to information overload in mobile communication. However, relation burden were only supported by two factors of social influence and simplicity, we inferred simple feature of interface and information structure is effective and dominant for the designing mobile social service. Furthermore, information overload and relation-burden were operated as the main factor to reluctant to use when users face with social interface. Results of this study illuminate some micro-structure in stress when user adopt Mobile SNS and expand established framework of stress research. It is expected for this work to re-conceptualize the context of social and technological based stress initiated in information systems research. On the other hand, when targeting the range of Mobile SNS only single services were considered, and considering entire KAKAOTalk users as the range, the number of sample is relatively small. Also there is limitation of not being able to consider individuals` mechanism for coping with stress. Nevertheless, this study has the following theoretical significances. First, this research attempts to review the concept of stress in the context of dyfunctional usage of SNS, and also provided the basis for the theorization of Mobile SNS stress. Existing studies on SNS have intermittently discussed on the relationship between the negative perception of SNS usage and its actual use, but have also been understudied in social scientific conceptualization of the actual social stress, mobile stress, and SNS stress. Since there have been cases that did not specifically distinguish stress influence factors and stress response factors, the concept of SNS stress that is proposed in this study will be able to provide new perspec
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