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지능형 전자상거래를 위한 온토로지 서버 구축과 개인 적응형 상품검색
정한혁(Han Hyuk Chung),이은석(Eun Suk Lee),최중민(Joong Min Choi),한정현(Jung Hyun Han),이준호(Jun Ho Yi) 한국정보처리학회 2000 정보처리학회논문지 Vol.7 No.5
With the proliferation of electronic commerce (EC), the product items which are transacted and the user classes who utilize the EC are spread rapidly. Many users have to expend time and effort in searching of products and or the shopping malls which deal with the products. For this reason, the intelligent retrieval of both malls and products based on an intelligent software agent has been raised as a hot issue. In this paper we have constructed an ontology server that is an essential constituent for agent-based intelligent EC. And also we have designed and implemented a user adapted personalized product search function based on the ontology that are registered in the server.