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경제발전과 복식의 서구화와의 관계연구 : 한국여성복을 중심으로 An Emphasis on Korean Women's
전양진 한국의류학회 1999 한국의류학회지 Vol.23 No.8
The objective of this study was to investigate the relationship between women's clothing westernization and the economic development in Korea. The data were obtained for the Korean womens clothes and analyzed by the linear regression method. The results were as follows: First, western clothing style was adopted first for the street wear and then for the casual home wear. Second, the per capita GNP as a proxy of the economic development was shown to affect the westernization of Korean women's clothing significantly. The Korean traditional clothing was disappeared as the per capita income went up. These results support previous anthropological studies on the westernization and the economic development following industrialization. Also, this quantitative study shows one way to prove Bell's hypothesis and will be of use to the economists as well as the clothing researchers.
한국여성의 가치관 변화에 관한 연구 : 화장품과 의류상품 광고를 중심으로 A Content Analysis of Print Ads
전양진 한국의류학회 2001 한국의류학회지 Vol.25 No.4
This study was to investigate the value changes in Korean women by analyzing the ads of women's magazines. The contents of ads were classified into two types of values: general and consumption values. The general values, composed of inner-directedness and outer-directedness, might predict consumer behavior in general. The consumption values, utilitarians and hedonic, were expected to affect the consumer purchasing attitude to a specific product. Factors affecting the cultural values were per capita income and women's social status. Total 2969 illustrated ads with verbal theme from 32 Korean women's magazines were used. The content analysis, chi-square test, logistic regression were done for the analysis. The results showed that inner-directedness was dominant general value in Korean women's culture and increased over time. Younger consumers were more inner-directed than older ones were, and inner-directed values increased with income growth. For the consumption values, utilitarian values were higher than hedonic ones and went up over time. For the product types, utilitarian ads were frequent in cosmetics while hedonic ads were high for apparels. Those results implied that Korean women's culture became more inner-directed with increased income. Also consumption values were likely to differ between product groups. Per capita income was shown to increase inner-directedness while women's social status was to increase outer-directedness.
전양진 명지대학교 자연과학연구소 2000 자연과학논문집 Vol.19 No.-
본 연구에서는 우리 나라 여성잡지의 패션상품 광고를 내용분석방법으로 조사하였다. 광고에서 표현된 지난 20여년 간의 가치관을 일반적인 가치관과 제품에 추구하는 가치관으로 나누고 이들 가치관이 시대별로 차이가 있는지 살펴보았다. 일반적 가치 중에는 경험주의 가치가전 시기에 걸쳐 가장 우세하였고 그 다음은 자기중심적 가치, 성취추구 가치 순으로 나타났다. 제품추구 가치들 중에서는 제품성과가 가장 많이 나타났고 그 다음은 쾌락성이다. 제품성과나 성과보증, 유통. 기업 상표의 이미지는 점차 증가 추세에 있다. 패션상품의 광고에는 사진광고가 압도적으로 많으며 배경이 없는 자료가 가장 빈번하였다. 또한 내국인 모델과 외국인 모델이 다양하게 사용되었으며 호감성 모델이 지배적으로 많이 등장하였다 This study was to investigate the contents of the fashion products ads of women's magazines. The result would help global marketers build effective marketing plan and help researchers understand the changing patterns of consumer attitude. Inner directed values such as 'experiential and I-Am-Me were dominant in Korean women's general value system. Also inner directedness got increased over time. Utilitarian value was more emphasized than hedonic one in Korean women's consumption value and that became increased over time. Picture images without background were dominant in the print ads.
전통직물로 만든 관광상품에 대한 한·일 소비자 평가의 비교
전양진,이순학 명지대학교예술체육연구소 2006 예술체육논집 Vol.17 No.-
The purpose of this study was to compare the characteristics of Korean traditional souvenir products preferred by Korean and Japanese consumers. Stimuli were ten products such as broaches, scarves, patchworks, pouches, cell phone accessories. 29 Japanese and 49 Korean men and women in various age level were answered to questionnaire survey. Descriptive analysis, t-test, and Pearson correlation coefficients were used to analyze data. The results were as follows. First, Korean and Japanese consumers showed different evaluation on Korean traditional fabric souvenirs. Second, Japanese intention to buy was affected by general satisfaction, good for collection, creativity, price, design while Korean intention to buy was affected by general satisfaction, price, good for everyday use. In conclusion, merchandising and marketing for souvenir products should consider the target market's preference. Especially, souvenir marketing for Japanese consumers emphasize the product's value for collection and creativity, thus inducing general satisfaction for the product.
18-20세기 서유럽 코르셋에서 나타난 문화적양면성에 관한 연구
전양진 명지대학교(서울캠퍼스) 인문과학연구소 2015 인문과학연구논총 Vol.36 No.1
The purpose of this study was to investigate cultural meanings of corset in terms offunctional, esthetic, and social ambivalence. The corset, worn by women through thewestern world from the late Renaissance to 20th century, was not only an essentialelement of fashionable dress but the most controversial garment in the fashion history. Most researches on the corset have focused on its structural or artistic characteristics. This study emphasized on its cultural aspect rather than physical aspect by discussingambivalent meanings of the corset. The results were as follows: First, the corset showed the two functional effects ofbody correction and body distortion. Extreme shape of the corset sometimes resulted inill health. Second, the corset was used to enhance feminine beauty but contributed tolose femininity in the other extreme. In addition, the corset covered the women's body inpursuit of modesty as well as a tool of sexual allurement. In consequence, corsetry is notan monolithic experience in fashion history of women. Rather, it has ambivalent and ambiguous meanings.