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        디자인 사례를 통해서 본 지역 문화 콘텐츠의 시각화 방법 연구 -한・중 관광 스탬프를 대상으로-

        장징원(Jingyun. Zhang),이연우,안병진 한국멀티미디어학회 2023 멀티미디어학회논문지 Vol.26 No.1

        Regional culture generally refers to the unique cultural tradition of a specific region, and is an expression of civilization such as ecology, folklore, tradition, and habits of a specific region. It is a mental and cultural asset unique to the region created by the combination of local culture and environment. Therefore, regional cultural development can not only increase the cultural influence of the region but also bring economic effects. The delivery of local culture can include several aspects of research value and can be done in various ways. However, among them, a method of extracting and visualizing the characteristics of local culture is widely used at this stage. Therefore, among the difficult ways to deepen the mental assets of local culture, it is necessary to study the transmission of local information in a visual manner. The tourism stamp itself shows the great achievements of visualization of local culture. The tourism seal is a kind of architecture, landscape or famous works aimed at the area. It strengthens the connection with the public through the connection with the environment and with the production and activities. Therefore, in order to convey local culture well, this paper used the tourism stamps of four cities in both Korea and China as the starting point of the study and summarized the method of visualizing culture through example research. Five visualization methods have been obtained through the study, and we intend to provide new ideas and methods for cultural visualization in each region in the future.

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