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중국 스핀오프 웹예능 콘텐츠의 유형 연구: 추리 예능 〈명성대정탐〉과 〈밀실대탈출〉을 중심으로
곽호연(Guo Haoran),장문가(Zhang Wenjia) 한국콘텐츠학회 2023 한국콘텐츠학회논문지 Vol.23 No.12
In recent years, Chinese web variety programs have been producing various spin-off variety series to expand their variety content and IP. Spin-off shows create their own storyworlds and IP based on new types and patterns, and can create greater value by forming an IP chain of original and spin-off shows with the original shows. This paper summarizes the types of spin-off shows derived from two mystery shows, Mango TVs 〈Who’s the Murderer〉 and 〈Great Escape〉, and explores new ways to extend the IP of original shows in spin-off shows. The results show that Chinese spin-off shows are mainly divided into four types: original complementary, character-oriented, mission game, and plot experience. They are characterized by fragmented dissemination, multi-program integration, and the elimination of barriers before and after the stage, while content features include emphasis on the role of games, IP expansion based on the original entertainment worldview, and the creation of convergence culture groups through fans participation in content production.