http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : 유민(Min Liu) (검색결과 3 건)
- 무료
- 기관 내 무료
- 유료
-
-
관광 회복세에 따른 방한 여행 의향에 관한 연구, 주한 외국인 대상 조사를 바탕으로
린밍밍 ( Ming-ming Lin ),정유민 ( Yu-min Jeong ),유자양 ( Zi-yang Liu ) 한국인터넷정보학회 2024 인터넷정보학회논문지 Vol.25 No.2
전 세계적으로 관광 산업이 코로나19 이전 수준으로 회복되고 있습니다. 이번 글에서는 관광객의 한국 여행 의향에 영향을 미치는 요인을 살펴보고자 합니다. 데이터 분석에는 TAM 모델을 사용했으며, 실제 시나리오에 더 적합하도록 신뢰, 정보 품질, 개인 혁신성 등 몇 가지 주요 외부 변수를 추가했습니다. 구조방정식 모델링 방법인 SPSS와 AMOS를 사용하여 분석한 결과, 지각된 위험은 의도와 큰 관련이 없다는 사실을 발견했습니다. 지각된 위험은 구매 의도와 유의미한 관계가 없으며, 이는 소비자가 지각된 위험보다 편의성을 우선시할 수 있음을 시사합니다. 그리고 다른 많은 요인들이 이 둘 사이의 잠재적인 매개 요인이 될 수 있습니다. The tourism industry is well on its way to returning to pre-pandemic levels all over the world. This article aims to investigate the factors that affect tourists’ traveling intentions towards Korea. TAM model is used when doing the data analysis and we added some key external variables: trust, information quality, and personal innovativeness, to better fit the real-life scenarios. By using SPSS and AMOS, we analyze with the structural equation modeling method and find out that perceived risk is not significantly related to intention. We find out that perceived risk is not significantly related to purchasing intention, suggesting that consumers might prioritize convenience over perceived risk. And many other factors become potential mediating factors between these two.
-
정의선 ( Eui Sun Jeong ),유룡 ( Ryong Yoo ),유민 ( Min Liu ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2013 호텔리조트연구 Vol.12 No.3
This study is concerned with franchising renewals in the Korean food industry. The purpose of this study is to identify the franchise industry, characteristics and present ways for invigorating the Korean food franchise industry. The research model is composed of three major sets of variables : the attributes of franchise selecting as the independent variable, trust and commitment as mediating variables, and recontracting intentions as the dependent variable. The verification of hypotheses is summarized as follows: first, business possibility, recognition degree, sales supporting, and management service of the head office has positive influence to franchisee``s trust. Second, business possibility, recognition degree, and standardization has positive influence to franchisee``s commitment. Third, franchisee``s trust has positive influence to franchisee``s commitment. Fourth, franchisee``s trust has positive influence to recontracting intentions. Fifth, franchisee``s commitment has positive influence to recontracting intentions. In conclusion, a franchiser needs to analyze the pros and cons of the standardization in order to increase franchisee trust along with varied menu development and enhanced support services. Second, a franchiser should build an ongoing supporting system and be aware of the importance of supervisor roles especially for the member stores in high risk. More importantly, mutual agreement rather than the vertical relationship of support and control should be guaranteed to induce a win-win strategy in a competitive market.
KCI연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
