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왕설영 ( Xueying Wang ) 동양예학회 2015 東洋 禮學 Vol.34 No.-
목적을 달성하기 위한 진행 방법으로 우선 현재 중국 지역의 대표 대학교에 수록되어 있는 조사 가능 한 청화대학교 미술대학부의 시각산업디자인과 조선 대학교 디자인학부 시간정보미디어전공 관련 대학교를 조사 대상으로 삼고, 각대학의 기초자료로서 전공교육의 철학과 목표, 운영 방법과 일반적인 사항, 교육제도에 대한 현황 등을 조사 분석하였다.
의복의 2D 도식화, 3D 가상착의, 실제착의 외관 평가 비교 -20~30대 중국인 평가를 중심으로-
왕설영 ( Xueying Wang ),권채령 ( Chae-ryung Kwon ),김동은 ( Dong-eun Kim ) 한국의류학회 2020 한국의류학회지 Vol.44 No.2
This study investigated similarities and differences between 2D flat sketch, 3D virtual clothing and real clothing images. Flat sketch, 3D virtual clothing, and real clothing images of T-shirts and dresses were made. Questionnaires were prepared for fit evaluation, sensory evaluation, and location evaluation. A survey of 440 questionnaires was collected from Chinese women in their 20s and 30s. As results of the sensibility evaluation, 3D virtual clothing expressed real clothing images slightly more similar than a 2D flat sketch. As results of the fit evaluation of the dresses, 2D flat sketch and 3D virtual clothing were rated as slightly longer/wider, and real clothing images were rated as slightly shorter/narrower. The results suggested that presenting 3D images with avatars as 3D virtual clothing images will provide more accurate fit evaluation results. This study presented possibilities and methods for apparel companies to utilize 3D system as an effective apparel production tool.
왕설영 ( Xueying Wang ) 동양예학회 2014 東洋 禮學 Vol.33 No.-
본 연구는 산업적으로 앞선 일본과 한국 지역의 주요 디자인정책 의 현황을 살펴보고, ‘정책과 진흥’으로 조성된 ‘디자인 환경’이 국 가의 전반적인 경제적 발전에 어떤 영향을 미치는지를 살펴본 것이다. 일본과 한국의 정부 자금조달 유형은 산업 진흥과 디자인 능력 개발에 기여한다는 점에서 유사하였는데 디자인 계획을 5년으로 입 안 시행한 정부는 많지 않았다. 분명히 정부 주도의 디자인 조직은 아시아 국가에서 효과가 있었다. 또한 두 나라에서는 디자인 조직 운영의 예산이 매년 증가하고 있으며, 이는 디자인이라는 브랜드가 가장 큰 경제성장의 결과라는 믿음을 갖고 있다. KIDP, JIDPO 등 의 디자인 센터의 조직 운영에 따라 디자인에 대한 인식이 확산되었으며, 회사는 디자인을 필수적 운영의 일부로 받아들이게 되었다.
20-30대 중국 소비자의 명품 선호도 및 재구매의도에 관한 연구
왕설영(Wang Xueying),류미현(Ryu, Mi Hyun) 한국생활과학회 2021 한국생활과학회지 Vol.30 No.1
Since the advent of the global economic crisis, while the global luxury brand consumption market has gradually contracted, Chinas luxury brand consumption has managed to maintain a high and monopolistic growth trend. Most recently, Chinese consumers in their 20s and 30s have begun to emerge as the new main consumer group for luxury brand items. In response to this emerging trend, this study uses extended theory of planned behavior in order to analyze the relationship between the luxury product preferences and repurchase intentions of Chinese consumers in their 20s and 30s, focusing specifically on those who have had previous experience purchasing luxury products. The major results of this study are the following: First, the variables affecting the preference for luxury products include purchase attitude, quality, brand, perceived behavioral control, brand dependent consumption propensity, and conspicuous consumption propensity. Second, the variables affecting the repurchase intentions of luxury products include luxury product preferences, subjective norms, design, perceived behavioral control, conspicuous consumption propensity, brand, and purchase attitude.
SNS 피로감이 20대 이용자의 자기표현에 미치는 영향에 관한 연구: SNS 이용자별 특성을 중심으로
왕설영(Xueying Wang),박성복(SungBok Park) 한국디지털콘텐츠학회 2021 한국디지털콘텐츠학회논문지 Vol.22 No.7
The purpose of this study was to examine in detail how each users self-expression in SNS is affected by fatigue according to whether users move between open and closed types due to SNS fatigue. As a result, it was found out that effect of fatigue variables on self-expression was also distinct for different types of users. This study is of great value in suggesting the possibility that SNS can shape different perceptions and user behaviors by creating different settings and online environments with their particular structures.
온라인 정보해석 단서로서의 숫자의 앵커링 효과에 관한 연구: 인지된 현저성과 뉴스평가를 중심으로
왕설영(Xueying Wang),박성복(SungBok Park) 한국디지털콘텐츠학회 2021 한국디지털콘텐츠학회논문지 Vol.22 No.10
This study aims to examine the effect of numerical cues in online news sites on interpreting online news information by applying the anchoring effect as a major concept. As a result of the analysis, the main effect and the interaction effect of the anchor size in research question 1 were significant, and the participants had a higher recognition of salience in the high anchor than in the low anchor. In the analysis of the news value evaluation of research question 2, the main effect and the interaction effect of the anchor size were significant, and the participants showed a higher news value evaluation in the high anchor than in the low anchor. This means that numeric anchors are transferred to news values. In conclusion, it was confirmed that the numeric anchor can make the news issue salient and important, and made the users give weight to the news rating. This study is meaningful in that it suggests the effect of online numeric clues on users’ interpreting information and user psychology.
숫자의 앵커링 효과에 대한 탐색적 연구: 온라인 뉴스의 감지된 정서성, 뉴스평가 및 행동의도를 중심으로
왕설영(Xueying Wang),박성복(SungBok Park) 한국디지털콘텐츠학회 2021 한국디지털콘텐츠학회논문지 Vol.22 No.10
Predicting that the numbers provided in the online news interface can play a key role in generating users emotional responses, this study aims to explore whether the numbers in the online news environment generate the anchoring effect that induces the emotional difference of users in the process of consuming content. Specifically, using LIWC program, the effects of numerical cues revealed in online news interfaces on the emotionality of news content, news evaluation, and behavioral intentions felt by news users were examined. As a result of the study, there was a direct effect of the size of the numerical anchor on the evaluation of news content and behavioral intention, but no direct effect on emotional response. In addition, the effect of the number was different according to the degree of involvement and use of the technical characteristics of the interface. This study is meaningful in that it explores the role of numerical cues with various meanings on the interpretation of users’ information in the online space.