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먹방 이용이 일상생활에 미치는 부정적 효과에 관한 한․중 대학생의 인식 비교연구
양사범,김영빈,한혜경 동북아시아문화학회 2019 동북아 문화연구 Vol.1 No.61
Mukbang(internet based food eating shows) is an international cultural phenomenon being produced by 20s youths in Korea and China in a transformed media environment. While there are social concerns about the negative impact of watching mukbang shows can have on young users, such concerns may overlook the users' ability to manipulate media use in their daily lives. Therefore, the researchers studied 208 Korean and Chinese university students who watch mukbang shows and analyzed the variables that affect their perception, with research questions: (1) what are their motives for watching mukbang shows and watching pattern of mukbang shows, and (2) how negatively does mukbang shows affect their daily lives; studies, relationships with people around them, and living habits. According to the analysis for (1) above, the Korean university students expressed six motivational variables; replacement of offline communication, vicarious satisfaction, pursuit of online communication, information, habits, and entertainment as motivations accounting for watching of mukbang shows. While for Chinese university students, four motivational variables; utilization for online communication, informative vicarious satisfaction, entertainment and habit accounts for their watching of mukbang shows. For both Korean and Chinese university students, the extent of watching is small, and the use binge-watching and interaction was normal, however, the Chinese university students were more active in this than the Korean students. For (2) above, both Korean and Chinese university students thought that eating shows have a small negative effect on their daily lives. However, whereas for the Korean students if replacement of offline communication increases, they consider this a substantial negative effect of watching mukbang shows on their daily lives, while for the Chinese student if utilization for online communication increases, they consider this a substantial negative effect of watching mukbang shows on their daily lives. This suggests that the more college students consider mukbang shows as a substitute for real communication, the more negative effect it has on their capacity to deal with the challenges in daily life.
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한·중 20대의 먹방 이용이 일상생활의 부정적 변화 인식에 미치는 영향에 관한 연구
양사범(Yang, Si-Fan),김영빈(Kim, Yeong-Bin),한혜경(Han, Hye-Kyoung) 동북아시아문화학회 2019 동북아시아문화학회 국제학술대회 발표자료집 Vol.2019 No.10
These days, mukbang (internet-based eating show) is popular, using the medium of the internet to broadcast content to the world. Mukbang is one of the emerging internet cultures for young people. On YouTube, mukbang is one of the most popular viewed content, alongside kids’ content and video games. The popularity of mukbang is especially high among youths in their 20’s in Korea and China. However, some people share concerns about mukbang, because watching mukbang content that repeats binge eating can negatively affect users’ eating habits and health. Meanwhile, there are not much critical research on the negative effects of mukbang on these youths. And even these few criticisms have the error of underestimating the critical thinking ability and autonomy of users. So, our study aims to underscore how users perceive mukbang as having negative effects in their daily lives. In other words, this study will investigate the relationship between ‘mokbang viewing motivation’ and ‘use behavior’ and how they negatively affect ‘users’ schoolwork’, ‘offline interpersonal relationship’ and ‘self-management’. Furthermore, the researchers included “others’ approval” and “competition”, among self-worth concepts as major psychological independence variables, considered as characteristics of 20’s youth in Korea and China. “Others’ approval” reflects the traditional collectivism of Eastern cultures. And “competition” reflects the characteristics of 20’s youths in the region whose daily lives are lived amidst fierce education competition between Korea and China. In conclusion, this study observed the following differences between 20s youths in Korea and China. First, in “viewing motivation” and “use behaviour” there is a recognizable negative impact on “users’ schoolwork” “offline interpersonal relationship” and “self-management” for both Korean and Chinese 20s youths, with statistically significant explanatory power. However, for South Koreans 20s, the control factors and self-worth factors did not have significant explanatory power over all of their dependencies. But, for those in their 20s in China, control factors and self-worth factors showed significant explanation for all dependencies. The significance of these results and the limitations of the study are discussed together in the conclusion.
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