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한국기업의 전략적 네트워크 구축에 관한 연구 -대우자동차의 폴란드시장 진입사례-
이중우 ( Joong Woo Lee ),안영갑 ( Young Gap Ahn ) 한국국제경영학회 2002 國際經營硏究 Vol.13 No.2
This study is focused on building interdependence relationships between firms of exchange resources and those in need of strategy of building foreign business networks which is implemented by global business management of the Korean automobile company. Against this background the purpose of this study is to describe and analyze the case of Daewoo Motors entering into Polish market. The pattern of previous researches in foreign market entry of firms is defined as a stage model of internationalization process of the firm, but the present study is focused on establishing a market position, growing their subsidiary and developing process of competitive position in foreign market. Such a study is seldom performed. This proposes a comprehensive model in the network perspective for developing process of network position, which is fruitfully demonstrated by an empirical study. Empirical date on Daewoo Motors in Poland is analyzed by this model. The strategy is an important aspect of strategic management method for globalization of the Korean business groups. In particular, when the subsidiaries of Korean automobile company develop a competitive position in European industrial networks, this strategy is an essential one. This study shows how the Daewoo Motors establish, develop and integrate strategic positions in Polish networks. The positions can be regarded as a long-term exchange relationships between actors. The strength of network position is related to the set of positions of the organizations which are established there. The network degree of structuring is affected by the extent to which the positions of the organizations are interdependent. In tightly structured networks, the interdependence is high, the bonds are strong, and the positions of the firms are well defined. In the network structure information and resource exchange are rapidly performed by interfirm interaction to create synergy effect of cooperation. This study is similar to the previous studies. The conclusion reached in the empirical study implies the importances of Korean firms` strategic assistance to enter into the European market. In particular, the firms which have already established a network position indicate some significant aspects of how the firms define their position. The approach developed here has important strategic implications for further contributing to develop a strong position and the management of firms` position in international business networks.