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텔레비전 만화영화의 친사회적 효과 : 보상과 동일시가 친사회적 사고와 행동 의도에 미치는 영향
정용국(Yongkuk Chung),신주정(Joo-Jung Shin) 한국언론학회 2010 한국언론학보 Vol.54 No.6
This study examines prosocial effects of television cartoons on children. In particular, this study investigated whether vicarious rewards on and identification with cartoon characters influence activating prosocial thoughts and promoting prosocial intentions in children. An experiment was conducted on one hundred fourteen 3rd grade students. The results of the study showed that vicarious rewards on cartoon characters had little influence on children. On the other hand, identification with cartoon characters was shown to increase the prosocial intention of children. Theoretical and practical implications of the study were also discussed.