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야마자키 스미히로 한국파렛트컨테이너협회 2011 파렛트 뉴스 Vol.63 No.-
본 원고는 지난 2011년 6월 15일 일산 킨텍스에서 열린 "아시아 지역의 패키징물류 R&D 기술교류"라는 주제로 이루어진 '2011 연세 패키징 컨퍼런스'의 발표원고로 (사)일본파렛트협회의 야마자키 스미히로 회장이 발표했습니다.
라이브 커머스에서 인플루언서의 특성이 중국 소비자 충동구매에 미치는 영향: 화장품 속성의 조절효과를 중심으로
스푸싱 한국미용예술경영학회 2023 미용예술경영연구 Vol.17 No.5
This study aims to explore the influence of influencer characteristics and cosmetics attributes on impulse purchases of Chinese consumers in live commerce through a survey based on the stimulus-body-response (SOR) theoretical model with live commerce as a sample. The survey period was from May 23, 2023 to June 4, 2023, and a survey was conducted targeting Chinese consumers. A total of 370 copies of the questionnaire were distributed, and 359 copies were used as final analysis data, excluding 11 copies without experience of watching live broadcasts. The collected data were subjected to frequency analysis, factor analysis, reliability analysis, multiple regression analysis, and adjustment regression analysis using the SPSS 22.0 program. As a result of the analysis, the effect of influencer characteristics on impulse purchase in live commerce was investigated, and the effect of beauty influencer characteristics (professionalism, attractiveness, intimacy, reliability, interactivity) on impulse purchase of cosmetics were found to be different. In addition, it was found that this influence varied depending on the intrinsic properties (ingredients, functionality, quality) and extrinsic properties (price, brand, package design) of the household goods. Through this, basic data that can function more effectively in the establishment of marketing strategies using beauty influencers were presented, and the direction of follow-up research was presented through the limitations of this study.
日本語の複合動詞「V1-疲れる」、「V1-慣れる」、「V1-飽きる」のV1+V2結合と他動性
스기무라 야스시 대한일어일문학회 2021 일어일문학 Vol.90 No.-
This paper examined the combinatory possibility of compound V1+V2 verbs using “V1–tsukareru” (to be tired from [of] doing V1), “V1–nareru” (to get used to doing V1), “V1–akiru” (to get tired of doing V1). These compound verbs represent change of agent's physical or psychological state. Previous accounts by Kageyama (1993) propose the transitivity harmony principle, and Matsumoto (1998) proposes the principle of subjective sharing. However, these two proposals can not explain grammaticality of the following examples. (1) Watashi wa aruki-tsukareta. (I was tired from walking.) (2) *Watashi wa gakkou ni iki-tsukareta. (I was tired of going to school.) We analyzed this combination pattern of these three conpound verbs based on the frequency of its appearance in a corpus. Results indicate that volitional intransitive verbs like “aruku” (walk) and “asobu” (play), and transitive verbs like “hanasu” (speak) and “yomu” (read) tend to combine with the latter “V1-tsukareru” component. On the other hand, the analysis revealed a clear pattern in which volitional intransitive verbs like “iku” (go) and “kuru” (come) as well as transitive verbs “kiru” (cut) and “moyasu” (burn) do show combinatory propensity. And that transitive verbs like “miru” (see) and “kiku” (hear), and volitional intransitive verbs like “asobu” (play) and “sumu” (live) tend to combine with the latter “V1-nareru “and “V1-akiru” component. On the other hand, the analysis revealed a clear pattern in which transitive verbs “kiru” (cut) and “moyasu” (burn) do not show combinatory propensity. We argue that this result is due to distinctions related to the semantic restriction of the verbs.