근육과 관절 운동을 이용한 바디 페인팅(body painting) 기법연구

서란숙(RAN-SUG SEO) 한국인체미용예술학회 2001 한국인체미용예술학회지 Vol.2 No.1

  Body painting is one of the communication and art expression method, and have numerous expression skills. Body painting shows accurate and strong images using muscle and joint movement integrate with movement of body line, rather than flat painting effect. Recently, there is many BPs using muscle and joint movement. Classification of BPs were done by movement area and expression skills. International and Korean BPs are collected using anatomy text, makeup journals, fashion magazine, internet screening, and classified to 7 groups by movement area and expression skills.: 1) BPs using facial movement, 2) BPs using spine movement, 3) BPs using movement of upper extremity muscle and joint, 4) BPs using trunk movement, 5) BPs using whole body image integrate with performance, 6) BPs using multiple bodies, 7) BPs using body as a background effect.<BR>  In this research, we classified BPs by the visual effect of the muscle and joint movement in the BPs. Various academic attempts to classify BPs accoding to objectives and expression skills will be need in progress of design and performance, using human muscle and joint movements.

추구이미지에 따른 화장추구혜택 및 세미퍼머넌트 메이크업 선호도에 관한 연구 ?20~50대 여성을 중심으로?

서란숙 ( Ran Sug Seo ),이정민 ( Jeong Min Lee ) 한국미용학회 2013 한국미용학회지 Vol.19 No.4

This study analyzed differences of desired cosmetics benefits, semi permanent make-up preference, level of satisfaction, intention of retreatment and self-treatment program purchase intention by groups according to pursuit image. The subject of this research was women in their 20s~50s in Seoul and Metropolitan area. The cluster was classified by 6 according to pursuit image including personality/ attractive, natural, dignified, cute and ladyfish. It showed statistically significant results in desired cosmetics benefits, semi permanent make-up preference, level of satisfaction, intention of re-treatment and self-treatment program purchase intention by pursuit image groups. As for level of satisfaction, natural image was relatively higher and cute image was higher in intention of re-treatment and selftreatment program purchase intention.

여대생의 외모관심도에 따른 타투문양 감성이미지 및 선호도 조사

서란숙 ( Ran Sug Seo ) 한국미용학회 2013 한국미용학회지 Vol.19 No.6

The purpose of this study was to classify groups into respective categories based on the interest in outward appearance, and look into the Emotional image and preference by tattoo pattern. Based on the results of the survey of female university students residing in Seoul and capital area, the ``character(letter) pattern`` was found to comprise the highest proportion in both groups in relation to the preference towards the tattoo patterns. The factor analysis was conducted with respect to the emotional image associated with tattoo patterns, and the results showed that the recentness, attractiveness, negativity, and gentleness factors were derived and that the statistically significant difference was observed among the groups that were classified into different categories, suggesting that various emotional approaches could be taken by tattoo pattern. Moreover, based on the difference in preference towards the tattoo, extent of satisfaction, and the intention or willingness to undergo the tattoo procedures again among the groups, it was found that the interest in tattoo was higher in the group with higher degree of interest in outward appearance compared to the group with lower degree of interest in outward appearance. In addition, the satisfaction with the tattoo procedures and the intention or willingness to undergo the tattoo procedure again was relatively greater in the group with higher degree of interest in outward appearance compared to the group with lower degree of interest in outward appearance. Such objective data analysis is expected to help increase the understanding in relation to the positive aspect of tattoo, develop the tattoo design based on the prediction of consumer emotions, and provide useful basic materials when mapping out the sales strategies.

퍼스널 이미지 컬러진단에 따른 메이크업과 헤어 이미지 메이킹 연구-봄 이미지를 지닌 가을타입을 중심으로-

서란숙 ( Ran-sug Seo ) 한국미용학회 2018 한국미용학회지 Vol.24 No.4

사람들은 누구나 자기 고유의 색을 가지고 있으며 메이크업과 헤어 색상은 개인의 이미지에 큰 영향을 주고 있다. 이에 본 연구는 Personal Color Analysis을 이용하여 개인이 가진 고유의 색을 찾아내어 개인에 어울리는 색을 찾아 적용함으로써 타인에게 긍정적인 이미지로 Making 하는데 있다. 1차 연구에서 개인의 피부색, 머리카락 색, 눈동자 색과 같은 신체 색상을 기본으로 컬러 패브릭 드레이핑을 하여 봄, 여름, 가을, 겨울의 4계절 컬러 진단을 실시 한 후 가을과 봄, 계절 순으로 어울리는 색의 수가 두 계절에 비슷하게 나타나 봄, 가을 중간색 천으로 베스트 컬러를 알아보았다. 2차 연구에서는 분류된 사계절 타입에 어울리는 색을 찾아 색조 메이크업을 적용하였다. 3차 연구에서는 어울리는 헤어 컬러와 디자인을 적용하였다. 그 결과 메이크업 및 헤어 컬러를 개인의 신체 색에 어울리는 색으로 사용하였을 때 자신에게 어울리는 개성 있고 효과적인 이미지로 연출할 수 있을 것이다. 또한 퍼스널 컬러 시스템 구축에 필요한 교육 자료로 활용될 수 있을 것이다.

빅데이터와 사회연결망 분석을 활용한 타투에 관한 사회현상 분석 -최근 1년간 뉴스 본문을 분석 대상으로-

서란숙 ( Ran-sug Seo ) 한국미용학회 2021 한국미용학회지 Vol.27 No.5

The purpose of this study was to identify the social phenomena of tattoo, which have been of constant interest in our society, through analysis of social networks collected from big data on what the social phenomena implied in keywords emphasized in newspaper articles over the past year. To this end, by analyzing keywords about tattoos that frequently appeared in newspaper articles, we could see what the main interests of social phenomena related to tattoos were. Data on tattoos were collected from newspaper articles over the past year and analyzed how they formed meaning regarding the relationship structure and centrality between the keywords at issue through social network analysis. These findings provide basic data on social discussions and policy directions related to tattoos in practice and discussions related to ways to improve them. This study is an extension from existing quantitative research by analyzing the social phenomena of tattoos through Bigdata and social network analysis. Apart from statistical surveys or subjective qualitative research, we have approached them with content analysis using big data and social network analysis. The conclusion of this study is as follows. First, as a result of analyzing the word cloud regarding tattoos, it was confirmed that “rose” and “300” were the most prominent, and there were keywords that could analyze various other social phenomena. Second, as a result of analysis by connection centrality, it was proved that the social interest and popularity of tattoos increased. Third, as a result of analysis by eigenvector centrality, the popularity of tattoos was proved. It objectified academic research by attempting research from a different perspective from the analysis of research trends and provided visualized research results of readers.

연구논문 : 인터넷 쇼핑몰 속성이 화장품 소비자의쇼핑가치, 만족도, 고객충성도에 미치는 영향

서란숙 ( Ran Sug Seo ) 한국미용학회 2014 한국미용학회지 Vol.20 No.3

This study is aimed at identifying the attributes of online shopping malls and the level of shopping value perceived by cosmetics consumers among female college students who often use online shopping malls. This study is also intended to examine the differences in the impact of online shopping mall attributes on shopping value, satisfaction, and loyalty of consumers through empirical analysis. The study revealed that the process of achieving customer satisfaction and loyalty towards shopping malls differed depending on online shopping mall attributes and shopping value of cosmetics consumers. Therefore, it is necessary to grasp the characteristics of shopping malls in detail, based on the shopping value of consumers, in order to boost the profits of shopping malls by attracting loyal customers. Also, it is necessary to set marketing strategies that fit the characteristics of shopping malls by establishing relationships with customers. This study could offer useful data for grasping the purchase intention of customers and setting marketing strategies, which online shopping malls should focus on, in order to attract regular customers.

추구이미지에 따른 남성중심의 세미퍼머넌트 연구 -20~50대 남성의 외모관리동기 및 세미퍼머넌트 메이크업 선호도, 재시술의도를 중심으로-

서란숙 ( Ran Sug Seo ) 한국미용학회 2013 한국미용학회지 Vol.19 No.3

This study analyzed difference in motive for outer appearance management each group and preference for semi permanent make-up, satisfaction, intention for medical re-treatment, purchasing intention of self-medical treatment program according to pursued image. And then, tried to figure out correlation between each variable and main cause. Questionnaire survey was carried out with men in twenties~ fifties who live in Seoul and the capital area. As a result, five groups were classified according to pursued image, that is, refined, individual/attractive, cute/young, dignified, natural man`s image. There were statistically significant results in motive for outer appearance management and preference for semi-permanent make-up, satisfaction, intention for medical re-treatment, and purchasing intention of self-medical treatment program each group according to pursued image. And satisfaction, intention for medical re treatment, and purchasing intention of self-medical treatment program were examined in this order purchasing intention of self medical treatment program, intention for medical re-treatment, and satisfaction. When one is satisfied with medical treatment, intention to recommend medical re-treatment or treatment to others were high; purchasing intention of self-medical treatment program was also high. In the results of analyzing improvements of semi-permanent make-up, whole image groups put priority on improvements about safety so that necessity for concrete and continued study on development of safe self-medical treatment semi-permanent program was raised.

항공사 승무원의 이미지적합성이 고객의 태도 및 충성도에 미치는 영향 - 저비용항공사와 대형항공사의 차이를 중심으로 -

서란숙 ( Ran-sug Seo ) 한국항공경영학회 2018 한국항공경영학회지 Vol.16 No.4

항공사 승무원의 이미지적합성이 고객의 태도 및 충성도에 미치는 영향에 대하여 구조적 관계분석과 연결망 분석을 통해 항공사 승무원 이미지적합성에 대하여 저비용항공사와 대형항공사가 어떠한 차이가 있는가? 에 대한 증명을 하고자 하였다. 이때, 항공사 승무원에 관한 측정하고자하는 변수는 이미지적합성, 태도, 정서적충성도, 행동적 충성도이다. 본 조사를 위해 통제된 강의실에서 응답자는 저비용항공사와 대형항공사 정복을 착용한 승무원의 사진을 보고 응답한 결과를 분석하였다. 총 설문 수는 저비용항공사 및 대형항공사 각각 130부씩 총 260부를 회수하였다. 자료에 대한 구조적 관계는 AMOS로 분석하였고, 연결망 분석은 넷마이너(netminer 4) 프로그램을 사용하여 측정변수 간의 관계를 증명하였다. 연구에서 규명하고자 한 목적은 첫째, 이미지적합성, 태도, 충성도에 관한 선행연구를 통해 측정변수의 척도에 관한 실증적 연구의 토대를 마련하고자 하였다. 둘째, 저비용항공사와 대형항공사 승무원의 이미지적합성이 태도, 충성도의 구조적 관계 차이를 규명이며 이를 통해 두 집단 간의 연구결과를 토대로 항공사 간 차이를 증명하고자 한다. 연구결과, 저비용항공사와 대형항공사에서 측정항목 간의 관계가 차이가 있었고, 또한 구조적 관계와 연결망 분석 간에도 차이가 있었다. 대형항공사 승무원의 이미지적합성은 고객의 태도와 충성도에 영향을 주었지만, 행동적충성도에는 저비용항공사는 영향을 주지 않았다. 본 연구결과로 항공사 승무원의 이미지적합성이 고객에게 영향을 줄 수 있다는 것을 이론적, 실무적으로 시사점을 제시하고자 하였다. The purpose of this study was to investigate the effect of image suitability of carrier crew on attitude and loyalty in low-cost carrier and full-service carrier. In this case, I will examine the question of the differences between low-cost and full-service carriers. The variables to be measured are image suitability, attitude, emotional loyalty, and behavioral loyalty. For this study, we randomly selected low-cost and full-service carrier crew images in a controlled classroom. The results were analyzed. The total number of questionnaires was 260 for 130 low-cost carriers and full-service carriers, respectively. AMOS was used for structural analysis and netminer 4 was used for analysis of network connection. The purpose of the study was to establish the foundation of empirical research on the assessment of measurement variables through the precedent studies on image suitability, attitude and loyalty. Second, the image suitability of low-cost carrier and full-service carrier crews identifies structural differences in attitude and loyalty. As a result, there were some differences in the relationship between the measurement items in the two groups, and there was also a difference between the structural relationship and the analysis of the network relationship. The image suitability of the large airline crew affected customer attitudes and loyalty. However, behavioral loyalty did not affect low-cost carriers, so there was a difference between airlines. The results of this study suggest the theoretical and practical implications that image suitability of airline crew can affect customers.

여대생들의 라이프스타일에 따른 선호타투이미지와 화장태도, 태도적신체이미지 연구

서란숙 ( Ran Sug Seo ) 한국미용학회 2012 한국미용학회지 Vol.18 No.6

The aim of this study is to conduct a survey of difference of image and concerning about makeup attitude, body image attitudes, and tattoo according to the lifestyle on college women. The results was same as follows. First, in preferrence of tattoo design image according to the lifestyle on college women, a fashion oriented group preferred plant pattern and butterfly pattern, an active life group preferred geometrical pattern and plant pattern, a passive life group and life plan group preferred butterfly pattern and plant pattern. Second, in difference of tattoo image according to the lifestyle, they have high affinity in order of artistic image, negative image, attractive image, sexy image. Third, a fashion oriented group has high affinity of makeup attitude, and followed by active life group, passive life group and life plan group in order. Fourth, in the body image according to the lifestyle, they have high affinity in order of weight concern, appearance concern, and physical attractiveness. Five, tattoo concern according to the lifestyle has most high affinity in fashion oriented group, and followed by active life group, life plan group, passive life group. Tattoo concern as a whole is on a higher level than normal respectively.

여대생의 라이프스타일에 따른 외모관리 연구

서란숙 ( Ran Sug Seo ) 한국미용학회 2010 한국미용학회지 Vol.16 No.3

The purpose of this study is to understand demands of behaviors about appearance management in women`s college student, identifying the tendency of behaviors about appearance management by lifestyle- especially the tendency play an important role on social interaction in the competitive society-, and to use as database about related industry`s marketing strategy. For this study, 350 women`s college students living in some areas of Kyungsangpook-Do was sampled and statistical analysis was done using the program SPSS 17.0. The results was same as followings. the lifestyle was divided into three groups such as the lifestyle of rational type, of passive type, and of active type. It was defined that the appearance and impression were important role to evaluate self images and images of themselves evaluated by others. In addition, the desire will expressed for more by forming a positive appearance management. via plastic surgery. And hair care portion is considered to highest interest among the behavior about appearance management, thus it was found that the portion of hair care is the largest market of behavior about appearance management.