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배금광(Gum Kwang Bae),김대영(Dae Young Kim) 한국조리학회 2013 한국조리학회지 Vol.19 No.5
The main purpose of this study was to investigate restaurant servers` perceptions of Asian customers in the U.S. based on physical appearance. Servers` tipping expectation and intention to give quality service were measured by manipulated photographs featuring three aspects of physical appearance (i.e., gender, attire, obesity). Repeated-measures ANOVA was performed to compare eight conditions created by these combinations of three physical appearance factors. The results showed that servers` tipping expectation and intention to give quality service differed according to Asian customers` physical appearance, and the relationship between attire and gender was also found. The research findings are expected to provide managers with guidelines that offer equitable service.
레스토랑 불량고객의 종류에 따른 서비스 회복전략 효과에 관한 연구
배금광 ( Gum Kwang Bae ) (사)한국마이스관광학회(구 한국컨벤션학회) 2016 MICE관광연구 Vol.16 No.1
With the recognition of the importance of service recovery strategies, this study tries to identify the perception of severity of misbehavior and the effectiveness of recovery strategies according to types of jay-customers, and to investigate the effects of anger tendency on the perception of severity. In order to achieve the purposes of this study, 58 respondents were recruited to conduct pre-test for categorization of the type of jay-customer and the type of recovery strategies, and 95 respondents were recruited to conduct main study with frequency analysis, cluster analysis, and two-way ANOVA. The results shows that among the three types of jay-customer(violence, service, material need), misbehavior related violence were the most severe misbehavior, and for the effectiveness of recovery strategies, active strategies is better than passive strategies, and solving problem after pre-action is better than extreme handling. In addition, the recovery strategies matched with the types of jay-customers were recommended, and the results also reveal that anger tendency of employees affects the perception of the severity related jay-customer misbehavior.
편의점 도시락(HMR) 외형적 특성에 따른 소비자의 구매의도에 관한 연구 -부산지역 Z 세대 중심으로
서은빈 ( Seo Eun-bin ),배금광 ( Bae Gum-kwang ) 동의대학교 경제경영전략연구소 2019 經濟經營硏究 Vol.14 No.1
The purpose of the study is to find out what consumers are willing to buy for their apparent attributes of convenience store lunch boxes. To analyze this, we conducted a survey by producing online questionnaires through 'Naver Form' to consumers who have purchased convenience store lunch boxes based on Z generation living in Busan. A total of 142 people were surveyed from April 9 to April 15 2019 and the study used SPSS20.0 for data analysis. As results of the study, the preference for black and square lunch boxes was highest, red and round lunch boxes were the lowest. The results of a study of phuchase intention were similar to that of preference. In particular, the intention of payment was shown to be red and the intention of payment of the round lunch box was significantly lower. However, in this work in Pusan Area, targeting the specific generation shows advantages that can predict, but the Behavioral Characteristics of the Republic of Korea can't generalize in the nature of consumers limited duration. Therefore, it is expected that further studies will require the integration of regional or inter-generational behavioral differences to produce overall results.
패밀리레스토랑 종사원의 감성지능이 조직시민행동에 미치는 영향
나용근(Yong Geun Na),배금광(Gum Kwang Bae),변광인(Gwang In Byun) 한국관광연구학회 2015 관광연구저널 Vol.29 No.9
The purpose of this study is to understand the inner psychological state of the employee and family restaurants. Moreover, by inducing the proper relationship constitutes a satisfactory financial performance, and to derive the impact on the relationship between emotional intelligence and organizational citizenship behavior of the interaction with the customer`s employee self-efficacy and family restaurant that occur in the process. Data were collected from Family Restaurant such as Ashley, Mad for garlic, Outback Steak house, VIPS which were located in Seoul. Out of 310 questionnaires distributed, 257 were finally analyzed for the test. SPSS 12.0 program was used for verifying research model. To summarize the results of the study; first, emotional intelligence was revealed to have a positive(+) effect on self-efficacy and organizational citizenship behavior. Second, self-efficacy has a positive effect(+) on organizational citizenship behavior of employees. Third, self-efficacy has mediated the relationship between the emotional intelligence and organizational citizenship behavior. Family restaurant employees with higher self-efficacy are expected to have higher intimacy and unity, so that the enhanced commitment is contributive for task accomplishment. In conclusion, emotional intelligence is expected to enhance the general task accomplishment level in family restaurant .
식생활라이프스타일에 따른 편의점도시락 메뉴선택속성의 중요도-만족도 차이분석
김인회(Kim In Hoe),배금광(Bae Gum Kwang) 한국외식경영학회 2017 외식경영연구 Vol.20 No.2
The purposes of this study are to investigate the differences between importance and satisfaction of menu selection attributes of convenience store lunch box. In particular, food lifestyle variables were used as a moderating variable which can affect the differences. In order to achieve the purposes of this study, 160 responses were recruited to conduct main study with exploratory factor analysis, cluster analysis, and IPA analysis. The results reveals that the ingredient freshness, food quality, store sanitation, past experience, and food temperature are needed to recover customer satisfaction. In addition, the differences between importance and satisfaction of menu selection attributes of convenience store lunch box differ according to college student food lifestyle.