http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
문비치(Beach Moon),이유나(Yunna Rhee) 한국언론학회 2009 한국언론학보 Vol.53 No.6
Purpose of this study was to explore the applicability of forgiveness concept in crisis management. The study also attempted to verify the influence of causal attribution types and apology advertising appeals on forgiveness, during a hypothetical personal information leakage crisis. An experiment on 200 college students was conducted using a 2 (casual attribution types: Internal vs. External) × 2 (apology advertising appeals: Information vs. Image) between-subjects design. The results indicated that causal attribution types had a significant main effect, and apology advertising appeals and causal attribution types had an interaction effect on forgiveness. Overall, the results indicated that forgiveness could be considered as a useful evaluative concept in crisis communication. Implications of the study results are discussed.