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김태엽(Taeyub Kim),이용(Yong Lee),남종용(Jongyong Nam),박인성(Insung Park),이호택(Hotaek Lee) 한국자동차공학회 2013 한국자동차공학회 학술대회 및 전시회 Vol.2013 No.11
Nowadays high-heel shoes are one of the most popular fashion items for women. According to internal survey, approximately 40% women are driving their cars in high-heels. And simultaneoulsy they also have some complaint while driving and getting on-off in high-heels. The purpose of this paper is to examine how they manipulate pedal in high-heels with camera recording and to suggest improvement idea and also to verify validity of each idea.
남종용(Jongyong Nam),이용(Yong Lee),김태엽(Taeyub Kim),박인성(Inseong Park),이호택(Hotaek Lee) 한국자동차공학회 2013 한국자동차공학회 학술대회 및 전시회 Vol.2013 No.11
To develop a compact vehicle for women, the most important areas are ‘behavioral characteristics, life style and driving posture’. Static AM95%ile manikin is used for package guideline of HKMC. Since women’s characteristics and sitting position are different from men, however, the guideline cannot satisfy women drivers. Therefore, the goal of this study is to make the database with dynamic women’s driving posture and behavioral characteristics at compact vehicle. Research process will be made as follows. Firstly, through the online/offline survey and statistic analysis, lifestyle and behavioral characteristics (discomfort elements) of women are extracted. Secondly, the author performs scenario test to acquire the discomfort value of driving situation and life style. 3D models of women’s manikin and driving posture were created by CATIA HUMAN. The 3D models are used for the purpose of analyzing women’s driving posture. Finally, with the ANOVA result and comparison between real driving posture and package guidelines, the author is able to suggest the main issue for women drivers
패키지 속성이 자동차 구매 만족도와 재구매, 추천의도에 미치는 영향
이호택(Hotaek Lee),M.Vishal,T.Yashwant,이용(Yong Lee),김태엽(Taeyub Kim),남종용(Jongyong Nam),박인성(Inseong Park) 한국자동차공학회 2013 한국자동차공학회 학술대회 및 전시회 Vol.2013 No.11
Consumers tend to evaluate overall satisfaction of a car by attribute-level performance, not overall-level. The impact of attribute-level performance on car overall satisfaction can be analyzed using the Structural Equation Model. In this paper, The attributes of a car are classified with the car package attribute-level at the product development point of view. This classification has advantages that the result of the analysis can be applied to practical development process. Finally, the impact of car package attribute-level performance on car overall satisfaction and repurchase & recommendation intentions is analyzed using the Structural Equation Model based on the survey data in India.