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스포츠산업,경영학 : 인라인스케이트 참여유형간 내적 참여동기 비교 연구
신승호(SeungHoShin),전찬수(ChanSooJun),권중기(JoongKiKwon),김준수(JoonSuKim),유혜영(HyeYoungYoo) 한국체육학회 2005 한국체육학회지 Vol.44 No.6
The purposes of this study was to examine the life style and motives of in-line skating participants according to participation types and was to provide a basic data for devising the related marketing strategy to activate in-line skating. The subjects of this study was drawn from ‘fitness style participants’ and ‘aggressive style participants’ among the members of in-line skating club that placed at around metropolitan area by using quota sampling method from July to August in 2004. The total of 334 questionnaires were practically applied to the analysis. The reliability of that questionnaire, which was used for this study, indicated a numeric from .5774 to .8976, and its feasibility was secured based on factor analysis. Various statistical methods, such as ‘descriptive statistics’, ‘independent t-test’, ‘factor analysis’, and ‘cross tabs’, were adopted. As a result, the following conclusions were derived. First, the motive of participation had been analyzed. In intellectual motive, aggressive participants indicated significantly higher result compared with fitness participants. In addition, as to even social motive and cognitive motive, the aggressive participants showed higher result than the fitness participants. However, considering reposing motive, the fitness participants showed statistically significant result compared with the aggressive participants. Second, the difference of life style had been analyzed as to the preceding motives. In respect of pursuing fashion, aggressive participants showed higher point than fitness participants, and the result statistically showed a significant difference. Third, the motive of participation had been analyzed according to demographic characteristics. In respect to education, age, the period, frequency, intensity and individual training, a statistical significant difference was found out. However, a significant difference was not found out with regard to gender, income, and occupation.
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