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杨 翩,장재욱 인문사회 21 2022 인문사회 21 Vol.13 No.4
An Analysis of Multi-form Expression ofFlexible Logo Design in Digital Media EraYang Pian & Jaewuk Chang Abstract: With the development of digital media, promotional methods have diversified through more media, and many brands have tried to build their images with newer designs to attract consumers’ attention. ‘Flexible’ is a popular trend that has led logo design in this era. However, the flexible logo cannot always be a successful case. Therefore, in this study, the characteristics of the flexible logo and the multi-form expression methods of design were analyzed. As a result of the analysis, it was confirmed that the most important characteristic of the flexible logo is unity that can integrate various applied designs into one identity, and sufficient understanding of the multiform brand’s diversified value is essential for effective expression. Key Words: Logo Design, Multi Form, Multi Form Logo Design, Digital Media, Flexible 数字媒体时代多形态标志设计的多形式表现分析杨 翩*ㆍ张 宰 旭** 摘要: 随着数字媒体的发展,通过更多的媒体,宣传方法变得多样化,很多品牌为了吸引消费者的眼球,正在尝试用新的设计来塑造形象。 “多形态”是引领这个时代标志设计的人气趋势。 然而,多形态的标志设计不一定都会成功。因此,本研究分析了多形态标志的特点和设计的多形式表现方法。分析结果显示,多形态的标志最重要的特点是能够将多种应用设计整合为一个整体性的统一性,为了有效表现,必须充分理解多种形态的品牌多样化的价值。 关键词: 标志设计、多形态、多形态标志设计、数字媒体、多形式 □ 接受日: 2022年 7月 6日, 修正日: 2022年 7月 30日, 揭載確定日: 2022年 8月 20日* 主著者, 朝鲜⼤学校 美术⼤学 设计学科 博⼠(First Author, PhD, Chosun Univ., Email: pianpanyang1005@gmail.com)** 通讯作者, 朝鲜⼤学校 美术⼤学 设计学科 教授(Corresponding Author, Professor, Chosun Univ., Email: illustkorea@naver.com)
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