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姜玟求(Kang Min gu),???(I CHEN Han yue),?勇(ZHANG Yong),薄?(BO Yan),季?昊(JI Ze Hao) 조선대학교 지식경영연구원 2017 기업과 혁신연구 Vol.10 No.2
With the rapid development of E-commerce and growing demand for customized products in China, customization service in E-commerce has increasingly become a way of creating business opportunities. By using the framework of business model canvas, this study conducts explorative case studies with two representative B2C companies (i.e., Kadang and Ybren) that provide customized service in China, and suggests key factors for successful B2C customization service business model.