모바일 웹툰의 정보추구행동 모형화 = Modeling of Information Seeking Behavior on the Mobile Webtoon

다국어 초록 (Multilingual Abstract)

Smartphone is the main device that webtoon service users are using. For this reason this study puts the purpose to find the features and patterns of Information seeking behavior of mobile webtoon and to build a model of Information seeking behavior of mobile webtoon. This study analyzed with Indepth interview and Think aloud observation. Respondents are 20~30 aged men and women who use webtoon service at least twice a week. Based on the research result, First, This study found causes of web toon information seeking, factors affecting the choice of web toon platforms, intervention factors of web toon information seeking behavior were identified. Based on these facts, This study made the Model of Information seeking behavior in the mobile webtoon . Second, there are 3 types of web toon information seeking including information searching for everyday-reading web toon, information searching inside web toon platforms, and information searching through outside resources. Third, the information-seeking behaviors of Mobile web toon have features such as push notifications, mobility, portability, and data fees which are distinguishing from features of web toon information seeking behaviors on a PC.

참고문헌 (Reference)

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