Gender, race, and class in media : a text-reader

목차 (Table of Contents)

• CONTENTS
• ACKNOWLEDGMENTS = xv
• PREFACE : Goals and Assumptions of This Reader = xvii
• PART Ⅰ : A Cultural Studies Approach to Gender, Race and Class in the Media = 1
• Introduction
• 1. Cultural Studies, Multiculturalism and Media Culture / DOUGLAS KELLNER = 5
• Ideology and Race
• 2. The Whites of Their Eyes : Racist Ideologies and the Media / STUART HALL = 18
• Representation and the Social Construction of Race
• 3. White Negroes / JAN NEDERVEEN PIETERSE = 23
• Race, Gender and Textual Analysis
• 4. Madonna : Plantation Mistress or Soul Sister? / BELL HOOKS = 28
• History of Racism in Media Representation and Ownership
• 5. The Visibility of Race and Media History / JANE RHODES = 33
• Defining the Working Class
• 6. The Silenced Majority : Why the Average Working Person Has Disappeared From American Media and Culture / BARBARA EHRENREICH = 40
• Social Class, Television and the Consumer
• 7. The Meaning of Memory : Family, Class and Ethnicity in Early Network Television / GEORGE LIPSITZ = 43
• Encoding／Decoding Model and Race
• 8. The Color Purple : Black Women as Cultural Readers / JACQUELINE BOBO = 52
• Symbolic Annihilation and Gays and Lesbians as Audiences
• 9. Out of the Mainstream : Sexual Minorities and the Mass Media / LARRY GROSS = 61
• PART Ⅱ : Advertising = 71
• Consumer Culture and the Image
• 10. Image-Based Culture : Advertising and Popular Culture / SUT JHALLY = 77
• Selling the Female Audience to Advertisers
• 11. Constructing and Addressing the Audience as Commodity / ROBERT GOLDMAN = 88
• African American Ownership in the Advertising Industry
• 12. The Black Experience in Advertising : An Interview With Thomas J. Burrell / MARSHA CASSIDY ; RICHARD KATULA = 93
• Racist "Stereotyping" in Television Advertisements
• 13. Different Children, Different Dreams : Racial Representation in Advertising / ELLEN SEITER = 99
• Targeting African Americans
• 14. Separate, But Not Equal : Racial Segmentation in Cigarette Advertising / RICHARD W. POLLAY ; JUNG S. LEE ; DAVID CARTER-WHITNEY = 109
• Advertising and the Corporate Control of Women's Magazines
• 15. Sex, Lies and Advertising / GLORIA STEINEM = 112
• Images of Femininity in Advertising
• 16. Beauty and the Beast of Advertising / JEAN KILBOURNE = 121
• Textual Analysis of Advertisements
• 17. Reading Images Critically : Toward a Postmodern Pedagogy / DOUGLAS KELLNER = 126
• Representations of Masculinity in Advertising
• 18. Advertising and the Construction of Violent White Masculinity / JACKSON KATZ = 133
• Targeting the Gay and Lesbian Reader and Consumer
• 19. Commodity Lesbianism / DANAE CLARK = 142
• Selling to the Working-Class Home TV Viewer
• 20. Watching the Girls Go Buy : Shop-at-Home Television / MIMI WHITE = 152
• PART Ⅲ : Modes of Sexual Representation 1 - Romance Novels and Slasher Films = 161
• Textual Analysis of Slasher Movies
• 21. Her Body, Himself : Gender in the Slasher Film / CAROL J. CLOVER = 169
• Public Concern Over Slasher Movies
• 22. Do Slasher Films Breed Real-Life Violence? / ALISON BASS = 185
• Textual Analysis of Romance Novels
• 23. Mass Market Romance : Pornography for Women Is Different / ANN BARR SNITOW = 190
• Reader Reception of Romance Novels
• 24. Women Read the Romance : The Interaction of Text and Context / JANICE A. RADWAY = 202
• The Romance Novel Formula Explained to Would-Be Writers
• 25. The Traditional Romance Formula / MARILYN M. LOWERY = 215
• The Working Conditions of Harlequin Romance Writers
• 26. What's in a Pseudonym : Romance Slaves of Harlequin / RICHARD W. POLLACK = 223
• PART Ⅳ : Modes of Sexual Representation 2 - Pornography = 229
• Radical Feminist Analysis of Pornography
• 27. Pornography and Male Supremacy / ANDREA DWORKIN = 237
• The Anti-Anti-Pornography Position
• 28. Misguided, Dangerous and Wrong : An Analysis of Anti-Pornography Politics / GAYLE RUBIN = 244
• Cultural Production and Pornography
• 29. "I Buy It for the Articles" : Playboy Magazine and the Sexualization of Consumerism / GAIL DINES = 254
• Reading Images of Women's Bodies in Advertising and Pornography
• 30. Towards a Feminist Erotica / KATHY MYERS = 263
• Deconstructing the Pornographic Text(Still Photos)
• 31. Lawless Seeing / ANNETTE KUHN = 271
• Pornography and the Construction of African-American Femininity
• 32. Pornography and Black Women's Bodies / PATRICIA HILL COLLINS = 279
• A Content Analysis of Pornographic Books and Videos
• 33. Racism in Pornography / ALICE MAYALL ; DIANA E. H. RUSSELL = 287
• A New Look at Effects Research
• 34. Pornography and the Limits of Experimental Research / ROBERT JENSEN = 298
• Pornography : A Consumer's Testimony
• 35. Confessions of a Feminist Porn Watcher / SCOTT MACDONALD = 307
• Pornography : An Anti-Pornography Activist's Testimony
• 36. Surviving Commercial Sexual Exploitation / EVELINA GIOBBE = 314
• PART Ⅴ : TV by Day = 319
• Feminist Critique of Soap Operas
• 37. Daze of Our Lives : The Soap Opera as Feminine Text / DEBORAH D. ROGERS = 325
• Reading Race, Sexuality, and Class in Soap Operas
• 38. Race, Sexuality and Class in Soapland / KAREN LINDSEY = 332
• Gender and Television Genres : Soap Opera as Feminine TV
• 39. Gendered Television : Femininity / JOHN FISKE = 340
• Textual Analysis of Soaps
• 40. The Search for Tomorrow in Today's Soap Operas / TANIA MODLESKI = 348
• Audience-Based Research on Soaps
• 41. Women Watching Together : An Ethnographic Study of Korean Soap Opera Fans in the United States / MINU LEE ; CHONG HEUP CHO = 355
• Family Viewing TV Research
• 42. Home, Home on the Remote : Does Fascination With TV Technology Create Male-Dominated Family Entertainment? = 362
• Reading Geraldo
• 43. Constellation of Voices : How Talkshows Work / WAYNE MUNSON = 367
• Textual Analysis of the Afternoon Talk Show
• 44. Daytime Inquiries / ELAYNE RAPPING = 377
• Reading an African American Secondary Text of Soap Operas
• 45. His Name Was Not on the List : The Soap Opera Updates of Ti-Rone as Resistance to Symbolic Annihilation / GLORIA ABERNATHY-LEAR = 383
• PART Ⅵ : TV by Night = 395
• Television Production and Social Class
• 46. Ralph, Fred, Archie and Homer : Why Television Keeps Recreating the White Male Working-Class Buffoon / RICHARD BUTSCH = 403
• Race and Audience Reception
• 47. Is This What You Mean by Color TV? Race, Gender, and Contested Meanings in NBC's Julia / ANIKO BODROGHKOZY = 413
• Representation of African American Women on Television
• 48. Television's Realist Portrayal of African-American Women and the Case of L.A. Law / JANE RHODES = 424
• Representation of African American Men on Television
• 49. Television, Black Americans and the American Dream / HERMAN GRAY = 430
• Race and the Potential Polysemic Text
• 50. Laughing Across the Color Barrier : In Living Color / NORMA MIRIAM SCHULMAN = 438
• Women as a Target Audience for Social Issue Drama
• 51. The Movie of the Week / ELAYNE RAPPING = 445
• The Politics of Production and Gender as an Unstable Category
• 52. Defining Women : The Case of Cagney and Lacey / JULIE D'ACCI = 454
• Reading a TV Sitcom as Feminist Text
• 53. Subversive Sitcoms : Roseanne as Inspiration for Feminist Resistance / JANET LEE = 469
• A Lesbian Reads a Family Sitcom
• 54. Confessions of a Sitcom Junkie / SARAH SCHUYLER = 476
• PART Ⅶ : Music Videos And Rap Music : Cultural Conflict and Control in the Age of the Image = 479
• MTV and the Dominance of the Image
• 55. A Post-Modernist Moment : 1980s Commercial Culture and the Founding of MTV / JOHN PETTEGREW = 488
• Textual Analysis of Music Videos
• 56. Form and Female Authorship in Music Video / LISA A. LEWIS = 499
• Audiences Reading Madonna Videos
• 57. The Effects of Race, Gender, and Fandom on Audience Interpretations of Madonna's Music Videos / JANE D. BROWN ; LAURIE SCHULZE = 508
• Locating Rap Music in African American Culture
• 58. Reconstructions of Nationalist Thought in Black Music and Culture / KRISTAL BRENT ZOOK = 518
• Feminist Voices in Hip-Hop
• 59. It's My Thang and I'll Swing It the Way That I Feel! Sexuality and Black Women Rappers / IMANI PERRY = 524
• "Policing" Rap Music and Its Audiences
• 60. "Fear of a Black Planet" : Rap Music and Black Cultural Politics in the 1990s / TRICIA ROSE = 531
• White Appropriation of African American Hip-Hop
• 61. Imitation of Life / JAMES LEDBETTER = 540
• AFTERWORD : Media Activism = 545
• Television Violence : The Power and the Peril / GEORGE GERBNER = 547
• RESOURCES FOR MEDIA ACTIVISM = 558
• GLOSSARY = 567
• BIBLIOGRAPHY = 576
• AUTHOR INDEX = 621
• SUBJECT INDEX = 627
• NOTES ON THE CONTRIBUTORS = 641