Universities as agencies : reputation and professionalization

목차 (Table of Contents)

• CONTENTS
• Part Ⅰ Introduction
• 1 Reputation Management, Social Embeddedness, and Rationalization of Universities / Tom Christensen ; Åse Gornitzka ; Francisco O. Ramirez = 3
• Part Ⅱ Reputation Management
• 2 Reputation Management in Nordic Universities—Profles and Development Over Time / Tom Christensen ; Åse Gornitzka = 43
• 3 Reputation Management Revisited : U.S. Universities Presenting Themselves Online / S. Gabriela Gavrila ; Francisco O. Ramirez = 67
• 4 Reputation Profles of Chinese Universities—Converging with Global Trends or National Characteristics? / Liang Ma ; Tom Christensen = 93
• 5 Social Science Disciplines in Complex Development Contexts—The Professional Dimension of Reputation Management / Tom Christensen ; Lars Klemsdal = 117
• 6 What We Stand For : Reputation Platforms in Scandinavian Higher Education / Arild Wæraas ; Hogne Lerøy Sataøen = 155
• Part Ⅲ Social Embeddedness and Organizational Differentiation
• 7 Marketing the American University : Professionalization of Development in Entrepreneurial Universities / Nadine Ann Skinner ; Francisco O. Ramirez = 185
• 8 Enacting Diversity in American Higher Education / Naejin Kwak ; S. Gabriela Gavrila ; Francisco O. Ramirez = 209
• 9 The Legal Rationalization of American Higher Education / Jared Furuta ; Francisco O. Ramirez = 229
• Part Ⅳ Concluding Refections
• 10 Socially Embedded Universities and the Search for Meaning / Bjørn Stensaker = 251
• Index = 271