Managing media businesses : a game plan to navigate disruption and uncertainty

목차 (Table of Contents)

• CONTENTS
• 1 The Big Picture : Four Trends That Change Everything / Mike Rosenberg ; Philip H. Seager = 1
• 2 Strategy : The Soul of Your Business / Mike Rosenberg ; Adrian Caldart ; Philip H. Seager = 15
• 3 "Show Me the Money!" Getting Inside the Bottom Line / Philip H. Seager[as told by] ; Hillel M. Maximon = 37
• 4 Marketing in a New Media World / Julian Villanueva ; Philip H. Seager = 55
• 5 Decisive Leadership : Leaders That Create Extraordinary Outcomes / Mike Rosenberg ; Iris Firstenberg ; Philip H. Seager = 81
• 6 Decision Analysis : The "Science" of Predicting Your Next Hit / Miguel A. Ariño ; Rafael de Santiago ; Philip H. Seager = 101
• 7 Operations Management : Not Just What You Do, But How You Do It / Philip Moscoso ; Philip H. Seager = 113
• 8 The Digital Economy : It's Not the Technology, It's the Business Model, Stupid! / Sandra Sieber ; Philip H. Seager = 135
• 9 Managing Creative People : Time to Tear Up the Handbook? / Philip H. Seager = 159
• 10 Corporate and Entrepreneurial Finance : Moving Your Business from Back of the Envelope to Front of the Class / Ahmad Rahnema Alavi ; Jan Simon ; Philip H. Seager = 183
• 11 Scenario Planning : Your Playbook for the Future / Mike Rosenberg ; Philip H. Seager = 205
• Index = 215