McQuail's reader in mass communication theory

목차 (Table of Contents)

• CONTENTS
• Acknowledgements = ⅸ
• Sources = xiii
• Notes on Contributors = xvii
• Preface = xxii
• Part Ⅰ Origins and Development of the Field of Study : General Introduction / Denis McQuail = 1
• Part Ⅱ Conceptual Issues and Varieties of Approach : Editor's Introduction = 21
• 1. Media sociology : the dominant paradigm / Todd Gitlin = 25
• 2. A cultural approach to communication / James W. Carey = 36
• 3. A 'new' paradigm? / Liesbet van Zoonen = 46
• 4. The propaganda model : a retrospective / Edward S. Herman = 60
• Part Ⅲ Mass Media and Society : Editor's Introduction = 69
• 5. The mass society / C. Wright Mills = 73
• 6. The communications revolution : news, public, and ideology / Alvin W. Gouldner = 80
• 7. Defining media events / Daniel Dayan ; Elihu Katz = 90
• 8. Media and behavior - a missing link / Joshua Meyrowitz = 99
• Part Ⅳ From Old to New Media : Editor's Introduction = 109
• 9. Towards a new classification of tele-information services / Jan L. Bordewijk ; Ben van Kaam = 113
• 10. Artifacts and paradoxes in new media / Ronald E. Rice = 125
• 11. The Internet as mass medium / Merrill Morris ; Christine Ogan = 134
• 12. The Internet and forms of human association / James Slevin = 146
• Part Ⅴ Normative Theory : Editor's Introduction = 157
• 13. The press and the public interest : a definitional dilemma / Everette E. Dennis = 161
• 14. Foundations and limits of freedom of the press / Judith Lichtenberg = 172
• 15. Social responsibility theory / John C. Nerone = 183
• 16. The public sphere as historical narrative / Peter Dahlgren = 194
• 17. New roles for public service television / Jay G. Blumler ; Wolfgang Hoffmann-Reim = 201
• Part Ⅵ Global Mass Communication : Editor's Introduction = 211
• 18. Theorizing the news agencies / Oliver Boyd-Barrett ; Terhi Rantanen = 215
• 19. The discourse of cultural imperialism / John Tomlinson = 222
• 20. International communication at the mass media level / Karl Erik Rosengren = 231
• 21. The mythology about globalization / Marjorie Ferguson = 238
• Part Ⅶ Media Organization and Production : Editor's Introduction = 249
• 22. A new gatekeeping model / Pamela J. Shoemaker = 253
• 23. Making news : time and typifications / Gaye Tuchman = 260
• 24. Does serving the market conflict with serving the public? / John H. McManus = 270
• 25. The Hollywood TV producer / Muriel G. Cantor = 276
• Part Ⅷ Media Content : Editor's Introduction = 285
• 26. Rhetoric of the image / Roland Barthes = 289
• 27. Meaning and ideology / Judith Williamson = 298
• 28. The television discourse; encoding and decoding / Stuart Hall = 302
• 29. The ideal romance / Janice Radway = 309
• Part Ⅸ The Media Audience : Editor's Introduction = 321
• 30. Three phases of reception studies / Pertti Alasuutari = 325
• 31. Streamlining 'television audience' / Ien Ang = 334
• 32. Fandom as pathology : the consequences of characterization / Joli Jensen = 342
• 33. Needs as an explanatory factor of television viewing / Celia von Feilitzen = 355
• 34. The future of the mass audience / W. Russell Neuman = 364
• Part Ⅹ Mass Media Effects : Editor's Introduction = 375
• 35. Publicity and pluralistic ignorance : notes on 'the spiral of silence' / Elihu Katz = 379
• 36. Framing : towards clarification of a fractured paradigm / Robert M. Entman = 390
• 37. Children and television violence in the United States / Ellen Wartella, Adriana Olivarez ; Nancy Jennings = 398
• 38. Entertainment as media effect / Dolf Zillmann ; Jennings Bryant = 406
• Index = 419