住宅 購買後 滿足度에 관한 實證的 硏究 = (An) empirical study on satisfaction after housing purchase

다국어 초록 (Multilingual Abstract)

Customer satisfaction is the core of marketing and has been interests of the person in marketing concerned and it will be lasted as it is. The management environment of the modern business is rapidly changing. After introduction of WTO system, the world is in the age of limitless competition. In this age of limitless competition, customer can choose the products of best value to them. It means the expansion of choosing products by customer. According to this limitless age, it is a way of business maintenance that does not keep the typical paradigm of business management. In the 1990s with this fact, management of customer satisfaction has been actively expanded for an axis of increasing competition together with interest in management of customer satisfaction, especially by big business. It results from the case of the advanced countries that superior businesses strengthen their competition through management of customer satisfaction and many businesses once in difficulty of operation rise to be superior business through management of customer satisfaction. Also, for business, having fixed circle of customers is effective rather than any other marketing activities. Especially strengthening the customer satisfaction activity of service can minimize the danger resulting from technical weakness of a business and increase competition. For customer, customer satisfaction activity is an opportunity that customer can be under protection of their rights. Also, for government, it is possible to perform both burden reduction due to open market and customer protection and further to faces the condition that government has to make the people satisfied. In this way, customer satisfaction result in great changes in various political and social fields, including all the economic subjects, and has been studied actively by scholars and researchers. But it needs more various studies that can be used in practice of customer satisfaction in direct, though there are many studies on it. Several issues raised in the process of customer.

목차 (Table of Contents)

• 목차
• 제1장 서론 = 1
• 제1절 문제의 제기 = 1
• 제2절 연구 목적 = 3
• 제3절 연구의 모형 = 4
• 제4절 연구의 구성 = 4
• 제2장 문헌의 고찰 = 5
• 제1절 고객만족에 관한 이론적 고찰 = 5
• 1. 고객만족의 정의 = 5
• 2. 고객만족에 관한 연구들 = 7
• 3. 고객만족의 측정 = 19
• 4. 고객만족의 선행요인 = 24
• 5. 고객만족의 결과 변수 = 27
• 제2절 부동산 시장에 관한 일반적 고찰 = 38
• 1. 부동산 시장의 정의 = 39
• 2. 부동산 시장의 특성 = 40
• 3. 부동산시장의 기능 = 43
• 4. 부동산 마케팅 = 45
• 제3장 조사설계 및 연구 방법 = 58
• 제1절 연구모형 및 가설 설정 = 58
• 제2절 자료 수집 및 분석 방법 = 61
• 제3절 변수의 정의와 측정 = 62
• 제4장 실증적 분석 결과 = 71
• 제1절 측정 자료의 신뢰성 및 타당성 분석 = 71
• 제2절 가설검증 = 74
• 제5장 논의 및 결론 = 79
• 제1절 연구결과의 요약 = 79
• 제2절 연구의 한계 및 향후 연구를 위한 제안 = 80
• ※참고문헌 = 82
• ABSTRACTS
• 설문지