醫療機關의 經營戰略에 關한 硏究

다국어 초록 (Multilingual Abstract)

The objective of this study consists in finding out mooted points arising from the operation of hospitals, and then suggesting alternative plans to cope with them with adequate operational strategies.
For that purpose, a literature survey was conducted of public administration, personnel administration, business administration, theories of organization management, operation of hospital, etc. Furthermore, mooted points of Korea Health & Society Institute bulletin, the Health Administration Society bulletin, the Korea Hospital Association bulletin, the Ministry of Health and Welfare white papers, etc. were identified via statistic data. Moreover, positive strategies for hospital operation were groped for on the basis of practical experiences of those hospital directors who are serving their medical institutions and their staff members. A synthetic analysis of the resultant data led this study to suggest appropriate strategies for hospital operation.
The resultant findings were revealed, as follows: Chapter Ⅰ elucidated the purposes and methods of the study. Chapter Ⅱ discussed the concept of and the necessity for operational strategies. Chapter Ⅲ dealt with mooted points arising from changes in the operational environment of medical institutions. Chapter Ⅳ manifested in detail improvements in operational incomings and outgoings to cope with mooted points of operational environment, the central contents of the present study, on theoretical and positive bases. In particular, an attempt was made to suggest a recommendable plan that can fulfill two purposes ―the promotion of national health and improvement in operational incomings and outgoings ― by proposing operational strategies for a general health promotion center that can meet the needs of the flow of the changing medical world with preventive medicine. And finally, Chapter Ⅴ, the conclusion of the present study, suggested positive guidelines for an operation-strategic way of thinking and mode of behavior for hospital operators and those concerned by groping for strategies suitable for the operational environment of medical institutions.

목차 (Table of Contents)

• 제 1 장 서 론 = 1
• 제 1 절 연구 목적 = 1
• 제 2 절 연구범위 및 방법 = 3
• 제 2 장 의료기관의 경영전략에 관한 이론적 배경 = 5
• 제 1 절 의료기관의 개념 = 5
• 1. 의료기관의 개념 = 5
• 2. 의료기관의 특성 = 7
• 제 2 절 경영전략의 개념과 필요성 및 전개 = 10
• 1. 경영전략의 개념 = 10
• 2. 경영전략 도입의 필요성 = 15
• 제 3 장 의료기관의 경영현실과 문제점 = 18
• 제 1 절 의료기관의 경영현실 = 18
• 1. 보건의료시장 구조의 전환 = 18
• 2. 소비자 기대수준의 향상 = 19
• 3. 대형의료기관의 신설 = 19
• 4. 정부의 의료기관에 대한 규제정책 심화 = 20
• 제 2 절 의료기관의 경영환경의 문제점 = 21
• 1. 의료자원의 부족과 의료수요의 감소 = 21
• 2. 의료공급 = 22
• 3. 의료개혁정책 = 27
• 4. 품질 경쟁적 측면 = 31
• 제 4 장 의료기관의 경쟁력 강화를 위한 전략 방안 = 34
• 제 1 절 대형의료기관의 경영전략 성공사례 = 35
• 제 2 절 경쟁력 강화를 위한 전략방안 = 39
• 1. 최고경영자 경영마인드 및 리더쉽 제고전략 = 39
• 2. 비전 경영전략 = 40
• 3. 환자만족 경영전략 = 41
• 4. 전문화전략 = 43
• 5. 총체적 품질 관리전략 = 44
• 6. 경영혁신기법 적용전략 = 47
• 7. 재무관리전략 = 51
• 8. 인적자원 및 조직관리 혁신전략 = 58
• 9. 지식경영전략 = 61
• 10. 총체적 고객만족 전략 = 69
• 제 3 절 경영수지개선을 위한 전략방안 = 73
• 1. 진료부문의 전문화 = 73
• 2. 성과급제도의 도입 = 74
• 3. 평균 재원일수 단축을 위한 효율적인 원무관리 = 75
• 4. 종합건진센터 활성화 전략 = 79
• 제 5 장 결 론 = 84
• 참 고 문 헌 = 86
• ABSTRACT = 90