중국 대학생의 한국유학 선호도에 관한 연구 = (A) Study on the Chinese College Students' Preference Studying in Korea

다국어 초록 (Multilingual Abstract)

Along the development of science and technology, the world has become a global village, more and more students tend towards studying abroad with the reform and open-door policy carried out since 1950' of last century.
Studying abroad is a popular academic option for university students around the world. Most students study abroad for specific academic and professional objectives, pursuing educational opportunities that are not available at home, or seeking the quality and prestige of educational institutions in foreign countries. Others study abroad for less specific objectives, such as improving foreign language skills, acquiring knowledge about a foreign country through courses, as well as experiencing life in a foreign country.
A lot of factors effect the students' choice in the selection of foreign countries, such as the economic conditions, individual competency, the educational strength of the universities, the cultural distance and so on, the students' preference plays an important role among these factors.
In this study, the college students' preference on studying in Korea was investigated, the reliability and propriety were analyzed using SPSS and the "what-if" analysis was carried out using Amos.
Three parts are included in this study: questionnaire design, questionnaire survey and statistic analysis. The questionnaire investigation was conducted in December, 2009. The college students joined in the study are from Heilongjiang University, Yanbian University, Jilin institute of chemical technology and Weifang College. 215 questionnaire were recollected totally.
The investigation results indicated that:
Firstly, South Korea trend, which is included in inner motivation, affects the awareness on the nation. The higher degree of goodwill, the higher awareness on Korea.
Secondly, extrinsic motivation of studying abroad affects the awareness on the nation, low living expenses and low tuition enhance the Chinese students' awareness on Korea.
Thirdly, the advise from others has effects on the chinese students' awareness to Korea, their awareness on Korea can be raised with the persuasion from their parents, teachers and friends.
Fourthly, Korean educational level has no effects on the national awareness, because Chinese students scarcely understand Korean education, on the other way, Korean colleges make a poor advertising in this respect.
Fifthly, the national awareness affects the Chinese students' preference on studying in Korea, the higher national awareness, the higher preference.

목차 (Table of Contents)

• Ⅰ 서론 1
• 1. 연구의 배경 및 목적 1
• 2. 연구의 범위 및 방법 3
• 3. 논문의 구성 4
• Ⅱ 이론적 배경 6
• 1. 동기에 대한 이론적 고찰 6
• (1) 내적동기의 정의 8
• (2) 외적동기의 정의 9
• 2. 국가이미지에 대한 이론적 고찰 10
• (1) 국가이미지의 개념 10
• (2) 국가이미지의 구성요소 12
• 3. 선호도에 대한 이론적 고찰 13
• 4. 기존연구에 대한 이론적 고찰 14
• Ⅲ 연구모형 및 가설설정 19
• 1. 연구모형 19
• 2. 연구가설 20
• 3. 변수의 조작적 정의 및 측정항목 20
• 4. 자료의 수집 및 분석방법 24
• Ⅳ 실증분석 25
• 1. 표본의 인구통계학적 특성 25
• 2. 신뢰성 및 타당성 검증 26
• (1) 신뢰성 검증 26
• (2) 타당성 검정 27
• 3. 연구모형의 분석 및 가설 검정 28
• Ⅴ 결론 34
• 1. 연구결과 34
• 2. 연구의 한계 및 향후과제 35
• 참고문헌 36
• 부록1. 설문지(한국어) 42
• 부록2. 설문지(중국어) 47