Internationalization and liberalization in the finance industry brought much change in the environment of banking business in Korea. To accommodate new environment, Korean banks are preparing bank business innovation strategies for international compe...
Internationalization and liberalization in the finance industry brought much change in the environment of banking business in Korea. To accommodate new environment, Korean banks are preparing bank business innovation strategies for international competition.
The purpose of this paper is to elaborate bank business innovation strategies in the changing environment. In this study, I compare the strategies between Korean and foreign banks and analyze a few cases in Korea.
This paper is organized as follows: chapter I is an Introduction and chapter Ⅱ describes theoretical background of the bank business innovation strategies. The bank business innovation strategies in foreign countries are analized in chater Ⅲ. Chapter Ⅳ is concerned with problems and answers on the bank business innovation strategies in Korean banks. The last chapter contains conclusions.
Some suggestions on the bank business innovation strategies are as follows:
1. To relax government regulations.
2. To enhance management and evaluation system
3. To reinforce receiving ablity of banks.
4. To ensure sound asset management.
5. To provide better service to customers.
6. To keep close relationship with customers.
7. To manage personnel efficiently.
8. To innovate employees' thinking.
The case study on the S branch of the D bank indicates some implications. The important factors in goal-setting are the mental strength of staffs, efficient preparation in opening branch and the creative public relation with customers.
This study has some limitations which is inherent in the case study, but it will contribute to elaborating bank business innovation strategies in Korea.