RISS 학술연구정보서비스

검색
다국어 입력

http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.

변환된 중국어를 복사하여 사용하시면 됩니다.

예시)
  • 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
  • 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
닫기
    인기검색어 순위 펼치기

    RISS 인기검색어

      미용서비스산업에 있어서 고객의 이원적충성도에 관한 연구

      한글로보기
      • 내보내기
      • 내책장담기
      • 공유하기
      • 오류접수

      부가정보

      다국어 초록 (Multilingual Abstract)

      The field of beauty industry is dependent on its interior and exterior environment thus causing intense competition of its rapid industrialized, superiorised and standardized aspects. Since 1990 with the introduction of beauty associated courses within colleges and through its establishment, it can be observed that there has been a keen increase in the quantity of education. Therefore the establishment of the scientific and objective education materials and data is very needed. Alternatively, through guaranteeing customer service loyalty, service based enterprises and businesses should increase profit thus it is greatly important that associated variables are related to customer loyalty behaviors causing the significance in research to reveal its influence. The specific research objectives were as follows. Firstly, organizing of the multi-dimensional loyalty concepts through the basis of the preceding theorized researches and presenting an explanation of the model concept for the beauty service consumer`s duality loyalty behavior. Secondly, analysing the corroborative evidence model through presented theorized researches. Amongst multi-dimensional loyalty concept, the importance of service person dimension of beauty service industry`s characteristic has been revealed. The loyalty to service person was defined as `consumers` characteristics in necessary service supply during a fixed period who showed positive attitudes and repetitive purchase behaviors`. Also, the loyalty to store was defined as `consumers` characteristics of positive attitude towards a store during a fixed period and their repetitive purchase behavior` was defined.
      번역하기

      The field of beauty industry is dependent on its interior and exterior environment thus causing intense competition of its rapid industrialized, superiorised and standardized aspects. Since 1990 with the introduction of beauty associated courses withi...

      The field of beauty industry is dependent on its interior and exterior environment thus causing intense competition of its rapid industrialized, superiorised and standardized aspects. Since 1990 with the introduction of beauty associated courses within colleges and through its establishment, it can be observed that there has been a keen increase in the quantity of education. Therefore the establishment of the scientific and objective education materials and data is very needed. Alternatively, through guaranteeing customer service loyalty, service based enterprises and businesses should increase profit thus it is greatly important that associated variables are related to customer loyalty behaviors causing the significance in research to reveal its influence. The specific research objectives were as follows. Firstly, organizing of the multi-dimensional loyalty concepts through the basis of the preceding theorized researches and presenting an explanation of the model concept for the beauty service consumer`s duality loyalty behavior. Secondly, analysing the corroborative evidence model through presented theorized researches. Amongst multi-dimensional loyalty concept, the importance of service person dimension of beauty service industry`s characteristic has been revealed. The loyalty to service person was defined as `consumers` characteristics in necessary service supply during a fixed period who showed positive attitudes and repetitive purchase behaviors`. Also, the loyalty to store was defined as `consumers` characteristics of positive attitude towards a store during a fixed period and their repetitive purchase behavior` was defined.

      더보기

      분석정보

      View

      상세정보조회

      0

      Usage

      원문다운로드

      0

      대출신청

      0

      복사신청

      0

      EDDS신청

      0

      동일 주제 내 활용도 TOP

      더보기

      이 자료와 함께 이용한 RISS 자료

      나만을 위한 추천자료

      해외이동버튼