The purpose of this paper is to make a investigation for countermeasures of local SMEs in case of Daegu city & Gyeongbuk province. Nowadays BRICs is of the best market in the world. At least 50 years later, these countries will lead world economy. So ...
The purpose of this paper is to make a investigation for countermeasures of local SMEs in case of Daegu city & Gyeongbuk province. Nowadays BRICs is of the best market in the world. At least 50 years later, these countries will lead world economy. So leading companies are trying to preempt the emerging markets in these countries.
In case of Korea big companies like Samsung, LG, etc., already entered these markets. But SMEs have a lot of difficulties to enter these markets, because of lack of information, know-how, and funds.
So, SMEs are trying to make good use of government and local government which are preparing all kinds of export marketing systems including overseas trade mission, world trade fairs or exhibitions, internet marketing(e-TP) project, export insurance, etc.
First of all kinds of organs which are related with SMEs should try to exchange their information and cooperate their works. Also SMEs should try to learn and understand BRICs' culture and social environment.