영향력의 차이가 존재하는 3자간 공급사슬 거래게임에서 의사결정 편향에 관한 연구 = Decision-making Bias in a Tripartite Supply Chain Trading Scenario with Varied Influence Levels

다국어 초록 (Multilingual Abstract)

In this research, we delve into the behavioral decision-making processes of decision-makers possessing bounded rationality within a supply chain framework. We focus on three interconnected decision-makers, each with distinct levels of influence. Our behavioral experiments, centered on their trading dynamics, revealed that these decision-makers don’t solely rely on rational choices influenced by their peers’ responses. Rather, they recalibrate their trading strategies, adopting a collaborative approach that advantages their partners. Such adjustments not only optimize their individual gains but also amplify the collective benefits across the entire supply chain.

참고문헌 (Reference)

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2 장몽접 ; 서용원, "서비스 공급사슬에서 공급자의 비합리성을 고려한 소매상의 의사결정과 공급사슬 성과에 관한 연구" 한국생산관리학회 27 (27): 267-285, 2016

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