골프장 이용자의 만족도 결정요인 = A Study on the Factors Influencing the Customer's Satisfaction in the Golf Club

다국어 초록 (Multilingual Abstract)

Golf was instroduced into Korea as the leisure industry 100 years ago, and it has been highlighted as a 21c sport because its merits stand out in bold relief in modern industrial society A study on the factors influencing the customer's satisfaction in the. golf club is necessary for marketing policy. So the purpose of the study is that we find the factors influencing not only customer's satisfaction but also rebooking of golf club and make marketing policy' s basic data in order to activate golf club of those factors For the performance of the study , we investigated the number of the times to play in the chunnam, chunbuk 5 golf club as well as satisfaction and did satistical study We summarized the result of the study as follows.
First most respondents said that they play golf as a for health. All a man woman 1 year under was inspected in a golf club usage current situation so that it was high. The 90 to 99 to remain and was inspected in the average steersman so that we were high. The woman was inspected to rather many steersman as soon as it remained as the 100. A golf club information was inspected by getting through all man woman television set. All a man woman equipment contentment is most high even though it uses the glolf club. A golf club the satisfaction the case of the service occupation and business occupation is high.

목차 (Table of Contents)

• ABSTRACT
• Ⅰ. 서론
• Ⅱ. 연구방법
• Ⅲ. 연구결과
• Ⅳ. 결론
• 참고문헌