스마트 디바이스 홍보관 공간 디자인 요소에 관한 연구 = A study on the space design element of brand promotion center for the smart device

다국어 초록 (Multilingual Abstract)

As market rapidly grew, smart devices were proliferated in recent years. It is emphasized the importance of brand promotion center for the smart device in which the customers look, touch and feel the products. The paper analysed the space design of the brand promotion centers recently opened, and examined how the space design cognize to the customers. The result showed that the positive images by the customers were not from visual elements, facade, logos, materials which were fancy or colorful but from those which reflect the brand identity clearly. The customers preferred quiet and relaxed environments rather than noisy and dynamic in which they satisfied with the brands. This result could be the basic data for designing the brand promotion center as a part of the strategy for the space-marketing.