네트워크외부성이 소비자 선택행동에 미치는 영향에 관한 연구: 디지털카메라를 중심으로 = A Study on Consumer Choice Behaviors Affected By Network Externalities Using Digital Camera

다국어 초록 (Multilingual Abstract)

Consumers are supposed to consider the intrinsic value incurring from multi-attribute of the product than any other in a decision making process. However there are many products with the value which is more than the intrinsic value, as the network effect grows. Therefore, it is an important issue to take a deep consideration into the network externalities as well as the intrinsic value of products under the purchasing situation. This research is to exam the network externalities when consumers make choice of a digital camera. Do the network externalities have an effect on making-decision process? In general, it is said that the network externalities have some features which we want to make sense those. We would draw a comparison between the intrinsic values and the network externalities through consumers` choice behaviors.