컨슈머리즘에 대한 이론적 고찰 = CONSUMERISM : A THEORETICAL INSIGHT

다국어 초록 (Multilingual Abstract)

This study is to construct a better understanding of consumerism by approaching of theoretical background. It aims at a preliminary understanding of the awareness levels of consumerism.
Chapter 1 introduces historical background on the basis of concept, type and contents.
Chapter 2 outlines a development process in the aspect of comparison between foreign and Korean consumer's behavior.
Chapter 3 the problems and solutions were dedicated. The suggested solving issues were implicated by government's and company's protectionism for consumers.
Chapter 4 is dedicated to main conclusion, and suggests some points for better environment recognition and protectionism
Finally, The study concludes with recommendation for focusing policy and management implementation strategies, and evaluation criteria, directing particular attention to the need for management policies directed generic issues.

목차 (Table of Contents)

• Ⅰ. 컨슈머리즘의 형성원리
• 1. 컨슈머리즘의 개념
• 2. 컨슈머리즘의 발생배경
• 3. 컨슈머리즘의 형태
• 4. 컨슈머리즘의 내용
• Ⅱ. 소비자 운동의 발전과정
• 1. 외국소비자운동의 발전과정
• 2. 한국의 소비자 운동
• 3. 소비자 운동의 유형
• Ⅲ. 우리 나라 컨슈머리즘의 실태와 문제점
• 1. 소비자단체의 활동
• 2. 정부의 소비자보호정책
• 3. 기업의 소비자보호정책
• 4. 컨슈머리즘과 윤리
• Ⅳ. 환경 보호주의적 소비생활을 위한 개선 방안
• 1. 환경문제에 대한 인식
• 2. 환경보호적 소비