여성의 온라인 관여도가 객체화된 신체의식과 외모관리행동에 미치는 영향 = The impact of women's online involvement on objectified body consciousness and appearance management behavior

다국어 초록 (Multilingual Abstract)

This study sought to examine the impact of women's online involvement on objectified body consciousness and appearance management behavior, and data analysis used the SPSS 26.0 statistical program. Frequency analysis was conducted for general characteristics, exploratory factor analysis was conducted for validity, and Cronbach’s α value was confirmed to verify reliability. Correlation analysis and multiple regression analysis were conducted as research methods. As a result of the study, as a result of analyzing whether online involvement affects the body surveillance of objectified body consciousness, passive involvement was found to affect the body surveillance factor and body shame factor among the two sub-areas of online involvement, and online involvement was found to have an effect on the body surveillance factor and body shame factor. The active participation factor of involvement was found to have a negative influence on the control belief factor of objectified body consciousness. The passive involvement factor appeared to have an influence on online involvement on appearance management behavior.