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      태권도 체육관의 마케팅 전략방안에 관한 연구 = Marketing Strategies for Taekwondo Gymnasiums

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      https://www.riss.kr/link?id=A35494692

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      492 parents participated in the survey, whose children currently registered themselves to the trainee list of Taekwondo Gymnasiums in Chungnam Province. For statistical data analyses, Two-way ANOVA and Multiple regression Analysis were made by using SPSS WIN 10.0.
      What follows is the conclusions made out of the result of the analyses.
      First, interactive behaviors between consumers and leaders demonstrate significant differences in terms of their leadership character. Leaders who were more consumer-oriented and better at providing services turned out to have opportunities to talk with consumers in depth and to contact them more frequently.
      Second, the better the relationship was. Particularly the role satisfaction of the leader was higher with respect to tendency to keep the relationship over to reliability. Because the characteristics of the leader have a great influence on maintaining the relationship with the consumer, it is essential to strengthen the competitive power by managing leaders effectively.
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      492 parents participated in the survey, whose children currently registered themselves to the trainee list of Taekwondo Gymnasiums in Chungnam Province. For statistical data analyses, Two-way ANOVA and Multiple regression Analysis were made by using S...

      492 parents participated in the survey, whose children currently registered themselves to the trainee list of Taekwondo Gymnasiums in Chungnam Province. For statistical data analyses, Two-way ANOVA and Multiple regression Analysis were made by using SPSS WIN 10.0.
      What follows is the conclusions made out of the result of the analyses.
      First, interactive behaviors between consumers and leaders demonstrate significant differences in terms of their leadership character. Leaders who were more consumer-oriented and better at providing services turned out to have opportunities to talk with consumers in depth and to contact them more frequently.
      Second, the better the relationship was. Particularly the role satisfaction of the leader was higher with respect to tendency to keep the relationship over to reliability. Because the characteristics of the leader have a great influence on maintaining the relationship with the consumer, it is essential to strengthen the competitive power by managing leaders effectively.

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