모바일 뱅킹의 수용 의도에 영향을 미치는 요인

다국어 초록 (Multilingual Abstract)

The main objective of this research is to find factors affecting the intention to accept information technology in a mobile environment. In order to explain the intention to adopt the mobile banking service in which uncertainty and risk exist, the factor of trust is added on the technology acceptance model widely used in the information system discipline. In this study covering acceptance of innovative technology of mobile banking, TAM and Web trust model are introduced as basic theories to explain phenomena in mobile area. In addition, social influence is considered as an explaining factor as well as usefulness and ease of use. Mobile service area should be studied in view of psychological and social characteristics as well as technical aspects. That is, multidimensional approaches and analyses for user behavior will be available by grasping the intention to accept from the point of psychological, managerial, and sociological view.

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 선행연구 고찰
• Ⅲ. 연구모형 및 가설 설정
• Ⅳ. 연구 설계 및 가설 검증
• Ⅴ. 결론 및 향후 과제
• 참고문헌
• 〈부록〉 설문 문항

참고문헌 (Reference)

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