청소년들의 전통문화인식에 따른 한국적 패션문화상품에 대한 이미지 연상 = Transactions : Adolescents` Perception of Korean Traditional Culture and the Image Association with Fashion Cultural Products of Korean Image

다국어 초록 (Multilingual Abstract)

This study provides guidelines for the development of Korean fashion cultural products. This study identified adolescents` perception of Korean traditional culture and examined their attitudes towards the fashion cultural products of the Korean image with a focus on their image association of those products. For this study, questionnaire data from 447 adolescents was used for statistical analysis. Adolescents were classified into three groups (apathy group, modernization group, and balanced succession group) according to their perception of Korean traditional culture. There were notable differences among the three groups in the image association with the fashion cultural products of Korean image and their value seeking. A large number of adolescents showed positive attitudes towards products with splendid and decorative images as well as simple and refined images. It is important to maintain a balanced strategy in developing cultural products between modernization and the succession of traditional images in order to magnify the market opportunities for fashion cultural products of the Korean image that focus on adolescents.