사회네트워크 분석을 활용한 비즈니스 모델 지식구조 분석 = A study of business model research knowledge structure based on social network analysis

다국어 초록 (Multilingual Abstract)

Business environment is shifting from industrial economy to knowledge based economy. Enterprises go through numerous trials for successful management in changing environment. Along with trial tests, research area has been growing simultaneously. Unlike initial research which focused on basic concepts such as: form of business model and success points. Current research emphasizes on actualization of business that enterprises plan, which brought academic research with perplex form of knowledge structure. On the other hand, there is limitation in understanding business model systematically due to preceding research primarily centered on analyzing definition and case study. In order to analyze knowledge structure, this study utilized social network analysis based on “relationship”. For the analysis, 13,412 keywords were extracted from 36years worth of article or research related to business model stored in SCOPUS database. From the analysis, it was shown core research subject was INNOVATION and the number of co-authors has increased due to the academic diversity. Business model research is divided into five sub-categories (E-commerce, SMEs, sustainability, open-source, and e-book).
Through cognitive map analysis on each of research characteristics of sub-category, it has shown that E-commerce, SMEs, sustainability, and open-source are core categories.

참고문헌 (Reference)

1 심재후, "창업 온톨로지 구축을 위한 벤처창업 연구의 지식구조 분석" 한국지식경영학회 14 (14): 75-86, 2013

2 고문정, "온라인 플랫폼에서의 다중 채널 네트워크(MCN) 비즈니스 모델 탐색" 정보통신정책학회 23 (23): 59-94, 2016

3 이동현, "그래프 이론 및 네트워크 모델을 이용한 지식경영연구 논문 트랜드 분석" 한국지식경영학회 17 (17): 1-16, 2016

4 Kim, D., "Under what conditions will social commerce business models survive?" 12 (12): 69-77, 2013

5 Yang, D., "UK Research Reserve: a sustainable model from print to E?" 34 (34): 309-323, 2013

6 Li, Jinfeng, "Trends in research on global climate change: A Science Citation Index Expanded-based analysis" 77 (77): 13-20, 2011

7 Kimble, C., "Transistors, electric vehicles and leapfrogging in China and Japan" 33 (33): 22-29, 2012

8 Lee, Y., "The changing pattern of SME’s innovativeness through business model globalization" 79 (79): 832-842, 2012

9 Zott, C., "The business model: A theoretically anchored robust construct for strategic analysis" 11 (11): 403-411, 2013

10 Lohmann, G., "The airline business model spectrum" 31 : 7-9, 2013

11 Enders, A ., "The Converging Business Models of Internet and Bricks-and-Mortar Retailers" 18 (18): 542-550, 2000

12 Young, S., "THE JOURNALISM “CRISIS” Is Australia immune or just ahead of its time?" 11 (11): 610-624, 2010

13 Zhang, L., "Sustainable bike-sharing systems: characteristics and commonalities across cases in urban China" 97 : 124-133, 2015

14 Capo, C., "Supply Chain Organisation for Proximity Distribution: Comparison between French and Japanese Models" 14 (14): 30-41, 2013

15 Prahalad, C. K., "Strategische unternehmungsplanung—strategische unternehmungsführung" Springer 275-292, 2006

16 Strange, S., "States and markets" A&C Black 2015

17 Scott, J., "Social N etwork A nalysis: A Handbook" SAGE Publications 2000

18 Hu, Jiming, "Research patterns and trends of Recommendation System in China using co-word analysis" 51 (51): 329-339, 2015

19 Salvato, G., "Presentation and exchange of business models with CIMOSA-XML" 40 (40): 125-139, 1999

20 Clauset, A., "Power-law distributions in empirical data" 51 (51): 661-703, 2009

21 Choi, J., "Patent keyword network analysis for improving tech nolog y development efficiency" 83 : 170-182, 2014

22 Turner, W. A., "Packaging information for peer review: new co-word analysis techniques"

23 Har tshorne, R, "Outsourcing of information and knowledge services: A supplier’s view" 32 (32): 103-109, 2015

24 Paulose, H., "Open innovation in emerging markets: A business model perspective" 21 (21): 1-12, 2015

25 Eveland, W. P, "Moving beyond just the facts the influence of online news on the content and structure of public affairs knowledge" 31 (31): 82-108, 2004

26 Callon, M., "Mapping the dynamics of science and technology: Sociology of science in the real world" Palgrave Macmillan UK 1986

27 Braam, R. R., "Mapping of science by combined cocitation and word analysis" 42 (42): 233-251, 1991

28 Law, J., "Mapping acidification research: A test of the co-word method" 23 (23): 417-461, 1992

29 Ghosh, S, "Improving complementary feeding in Ghana: reaching the vulnerable through innovative business—the case of KOKO Plus" 1331 (1331): 76-89, 2014

30 Newman, M. E., "Finding and evaluating community structure in networks" 69 (69): 1-16, 2004

31 Fitzsimmons, J. A., "Evolution of B2C e-commerce in Japan" 4 (4): 202-217, 2002

32 Kushida, K. E., "Entrepreneurship in Japan’s ICT sector: Opportunities and protection from Japan’s telecommunications regulatory regime shift" 15 (15): 3-30, 2011

33 Papagiannidis, S., "E-fulfilling the e-supply chain of digital print" 7 (7): 98-112, 2008

34 Chen, Q., "Does e-commerce provide a sustained competitive advantage? an investigation of survival and sustainability in grow th-oriented enterprises" 7 (7): 1411-1428, 2015

35 Chen, Y., "Distributed product knowledge service: model nd system framework" 31 (31): 483-508, 2011

36 Hargrave, J., "Disruptive Conclusions: The Future of Australian Educational Publishing" 45 (45): 186-196, 2014

37 Ye, Q., "Crossinstitutional collaboration networks in tourism and hospitality research" 2 : 55-64, 2012

38 Ritala, P., "Coopetition for radical innovation: technology, market and business-model perspectives" 26 (26): 155-169, 2014

39 Mutschke, P., "Collaboration and cognitive structures in social science research fields. Towards sociocognitive analysis in information systems" 52 (52): 487-502, 2001

40 Ross, P. K., "Cloud computing as a facilitator of SME entrepreneurship" 27 (27): 87-101, 2015

41 Vasileiou, M., "Choosing e-books: a perspective from academic libraries" 36 (36): 21-39, 2012

42 Freeman, L. C, "Centrality in social networks conceptual clarification" 1 (1): 215-239, 1979

43 Wirtz, B. W., "Business models: Origin, development and future research perspectives" 49 (49): 36-54, 2016

44 Teece, D. J, "Business models, business strategy and innovation" 43 (43): 172-194, 2010

45 Tian, X., "Business models in digital book publishing: some insights from Australia" 25 (25): 73-88, 2009

46 Saebi, T., "Business models for open innovation: Matching heterogeneous open innovation strategies with business model dimensions" 33 (33): 201-213, 2015

47 Güvenen, O., "Business models for electronic markets" Bilkent University 2016

48 Timmers, P, "Business models for electronic markets" 8 (8): 3-8, 1998

49 Daeyoup, K ., "Business model innovation through value delivery differentiation: Multiple case studies" 8 (8): 1-7, 2015

50 Velu, C, "Business model innovation and third-party alliance on the survival of new firms" 35 : 1-11, 2015

51 Osterwalder, A., "Business model generation: a handbook for visionaries, game changers, and challengers" John Wiley & Sons 2010

52 De Bellis, N., "Bibliometrics and citation analysis: from the science citation index to cybermetrics" Scarecrow Press 2009

53 Choi, J., "Analysis of keyword networks in MIS research and implications for predicting knowledge evolution" 48 (48): 371-381, 2011

54 Pearson, J., "Airlineswithin-airlines: A business model moving East" 38 : 21-26, 2014

55 Heinz, S., "Air transport in Africa: Toward sustainable business models for African airlines" 31 : 72-83, 2013

56 Eurich, M., "A six-step approach to business model innovation" 18 (18): 330-348, 2014

57 Sharma, S. K., "A framework for designing the enterprise-wide e-commerce portal for evolving organizations" 6 (6): 141-154, 2012

58 Zhu, W., "A bibliometric study of ser vice innovation research: based on complex network analysis" 94 (94): 1195-1216, 2013

59 Ahokangas, P., "A Focused Issue on Building New Competences in Dynamic Environments" Emerald Group Publishing Limited 3-28, 2014