The purpose of this study is to drawn up plans that grasp customers latent needs by design characteristic of goods connect with solution about mutual relationship between latent needs and visible needs. The customers Latent needs dont refer to acquire...
The purpose of this study is to drawn up plans that grasp customers latent needs by design characteristic of goods connect with solution about mutual relationship between latent needs and visible needs. The customers Latent needs dont refer to acquire and improve competitive power of company. But it must continuous grasp and satisfied.
Then we use solution of TRIZ to solve problem about make to service to customer and satisfied with customers latent needs. This solution will be make new market with continuous customer satisfaction and get competitive power of market.