Nowadays we live in the service society or service economy. The proportion of the service industry is growing very fast in our life and economy. Recently firm"s brands in service industry have been recognized as very useful and fruitf...
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https://www.riss.kr/link?id=A76475519
2006
-
320
KCI등재후보
학술저널
71-89(19쪽)
6
0
상세조회0
다운로드다국어 초록 (Multilingual Abstract)
Nowadays we live in the service society or service economy. The proportion of the service industry is growing very fast in our life and economy. Recently firm"s brands in service industry have been recognized as very useful and fruitf...
Nowadays we live in the service society or service economy. The proportion of the service industry is growing very fast in our life and economy. Recently firm"s brands in service industry have been recognized as very useful and fruitful assets by using brand extensions. The previous studies mainly highlighted the brand extensions between product categories. Unlike them, this paper is focused on the brand extension between products and services.
In this article we examined the role of parent brand"s product attributes like hedonic and utilitarian in extending the parent brand to new service market. Consumer"s attitude toward the extension was higher when it was extended from hedonic products to hedonic services than when it was extended from hedonic products to utilitarian services. The reason is that consumers prefer a hedonic attribute to an utilitarian one in forfeiture choices. Consumers form higher attitudes when it was extended from utilitarian products to utilitarian services than when it was extended from utilitarian products to hedonic services because consumers prefer an utilitarian attribute to a hedonic one in acquisition choices.
목차 (Table of Contents)
참고문헌 (Reference)
1 "쾌락적 제품과 실용적 제품의 소비자 선택에 미치는 죄책감 효과" 20 : 21-44, 2005
2 "인터넷 브랜드 확장 평가에 영향을 주는 요인에 관한 연구" 8 : 1-22, 2003
3 "사회과학 조사 방법론" 학현사 2003
4 "The Role of Corporate Image and Extension Similarity in Service Brand Extension" 21 : 639-660, 2000
5 "The Importance of the Brand in Brand Extension" 31 : 214-228, 1994
6 "The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions" 31 : 229-242, 1994
7 "The Dimensions of Advertising Involvement" 167-172, 1989
8 "Strategy for Growth in a Cost Controlled World Journal of Advertising Research" 26-33, 1988
9 "Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes" 2 : 159-170, 1990
10 "Measuring Consumer Involvement Profiles" 41-53, 1985
1 "쾌락적 제품과 실용적 제품의 소비자 선택에 미치는 죄책감 효과" 20 : 21-44, 2005
2 "인터넷 브랜드 확장 평가에 영향을 주는 요인에 관한 연구" 8 : 1-22, 2003
3 "사회과학 조사 방법론" 학현사 2003
4 "The Role of Corporate Image and Extension Similarity in Service Brand Extension" 21 : 639-660, 2000
5 "The Importance of the Brand in Brand Extension" 31 : 214-228, 1994
6 "The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions" 31 : 229-242, 1994
7 "The Dimensions of Advertising Involvement" 167-172, 1989
8 "Strategy for Growth in a Cost Controlled World Journal of Advertising Research" 26-33, 1988
9 "Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes" 2 : 159-170, 1990
10 "Measuring Consumer Involvement Profiles" 41-53, 1985
11 "Foreign Branding and its Effects on Product Perceptions and Attitudes Journal of Marketing Research" 263-270, 1994
12 "Evolving to a New Dominant Logic for Marketing" 68 : 1-19, 2004
13 "Evaluation of Brand Extensions the Role of Product Feature Similarity and Brand Concept Consistency Journal of Consumer Research" 1991185-193
14 "Does Attitude Toward the Ad Affect Brand Attitude Under a Brand Evaluation Set?" 22 : 281-300, 1985
15 "Cultivating Service Brand Equity" 28 : 128-137, 2000
16 "Consumers Choice Between Hedonic and Utilitarian Goods" 37 : 60-71, 2000
17 "Consumer Response to Television Commercials The Impact of Involvement and Background Music on Brand Attitude Formation Journal of Marketing Research" 11-24, 1986
18 "Consumer Evaluation of Brand Extension" 54 : 27-41, 1990
19 "Advances in Consumer Research" ement profile : 290-297, 1985
20 "A Theory of Involvement in Consumer Behavior Research in Consumer Behavior" 201-231, 1985
21 "A Process-Tracing Study of Brand Extension Evaluation Journal of Marketing Research" 16-28, 1991
시장지향성, 조직기억, 그리고 신제품 창조성과 성과와의 관계에 관한 연구
유료 컨텐츠 특성과 구매 후 행동변수의 관련성에 관한 연구
브랜드 커뮤니티 운영 전략 - 브랜드 커뮤니티 상호작용을 중심으로
기업 브랜드 자산 가치 평가에 관한 실증적 연구: Brand Asset Evaluator의 적용
학술지 이력
연월일 | 이력구분 | 이력상세 | 등재구분 |
---|---|---|---|
2022 | 평가예정 | 재인증평가 신청대상 (재인증) | |
2019-01-01 | 평가 | 등재학술지 유지 (계속평가) | |
2016-01-01 | 평가 | 등재학술지 선정 (계속평가) | |
2015-12-01 | 평가 | 등재후보로 하락 (기타) | |
2012-08-14 | 학술지명변경 | 외국어명 : Journal of Commodity Science & Technology -> Journal of Product Research | |
2011-01-01 | 평가 | 등재학술지 유지 (등재유지) | |
2008-01-01 | 평가 | 등재학술지 선정 (등재후보2차) | |
2007-01-01 | 평가 | 등재후보 1차 PASS (등재후보1차) | |
2006-06-19 | 학술지명변경 | 외국어명 : Journal of Commodity Science -> Journal of Commodity Science & Technology | |
2006-01-01 | 평가 | 등재후보학술지 유지 (등재후보1차) | |
2004-07-01 | 평가 | 등재후보학술지 선정 (신규평가) |
학술지 인용정보
기준연도 | WOS-KCI 통합IF(2년) | KCIF(2년) | KCIF(3년) |
---|---|---|---|
2016 | 0.52 | 0.52 | 0.53 |
KCIF(4년) | KCIF(5년) | 중심성지수(3년) | 즉시성지수 |
0.6 | 0.63 | 0.788 | 0.2 |