The Influence of the Selection of Fall Season Tourist Sites on Satisfaction, Intention of Recommendation and Revisitation

다국어 초록 (Multilingual Abstract)

In this study, we tried to figure out the influence of fall season tourist site selection on satisfaction, intention of recommendation and revisitation by designing a study model. On the authority of much advanced research, we created selected attribute questions and classified them into 5 factors.(Service & Resource Exploration, Rest & Relief, Sports & Leisure activities, History Cultural Experience and Sightseeing in Surroundings). According to the 5 factors drawn and the result of multiple regression analysis on overall satisfaction, positive effects were shown in 2 factors including Rest & Relief and History Cultural Experience, but not in Service & Resource Exploration, Sports & Leisure and Sightseeing in Surroundings. Moreover, the higher the satisfaction shown in multiple regression analysis, a higher chance of Revisitation and Intention to Recommend is shown. Upon the result of this study, we drew the following conclusions. For the invigoration of fall season tourist sites, the development of trails, mountain climbing oriented marketing strategies bringing rest & relief and a policy for distribution or pricing that can promote an extended stay or fall season mountain climbing in the country side are recommended.

목차 (Table of Contents)

• I. Introduction
• II. Theoretical Background & Advanced Research
• III. Study Model & Analysis Method
• IV. Actual Analysis
• V. Conclusion
• References