This paper investigates the empirical international competitiveness on the Korea Automobile Industry by using the five theoretical measurement methods which are micro international competitiveness fountainhead assessment, revealed comparative advantag...
This paper investigates the empirical international competitiveness on the Korea Automobile Industry by using the five theoretical measurement methods which are micro international competitiveness fountainhead assessment, revealed comparative advantage index, revealed comparative advantage index, relative market intensity, and simple market share ratio change way.
After that, this study analyzes the result of international competitiveness of the Korea Automobile Industry compared with another industrialized countries in same field.
For the measurement of the source of international competitiveness concerning Korea Automobile Industry, this survey selects twelfth variables such as productivity, product quality level, product style creation capability, sales promotion capability, brand reputation, abroad market research capability, distribution cost, new product development capability, materialㆍpart product self-suffi- ciency, production technology, production equipment level, product improvement skill.
Finally, this report proposes several solution or overcome strategies that to improve Korea Automobile Industry's competitiveness to survive and develope its boundary in unlimited global competition environment.