골프 연습장의 서비스 품질 영향 요인과 개선 방안에 대한 연구 = A Study on the Factor Influencing of Service Quality and Improvement of the Golf Training Center

다국어 초록 (Multilingual Abstract)

The golf industry is growing fast with increasing leisure time and income, and changing preference of leisure sports. Therefore, to development golf industry, it is time to make a managing alternative based on service industry, understanding consumer satisfaction factors, and overcoming competition among competitors. As preceding study for the overall golf industry, this study is focused on the golf training center service.
The purpose of this study is to get a practical and theoretical suggestion by examining closely how the service quality can effect the relationship between the service quality factors perceived by customers and the level of the satisfaction by customers, focusing on the service offered by the golf training center.
This paper was based on data which were collected from assessment of customers who visited the golf training center with self-administered structured questionnaire. In order to accumulate the data necessary for this study, the collected data is run by STATISTICA,

목차 (Table of Contents)

• 1.서론
• 1.1 연구배경
• 1.2 연구목적
• 2.골프연습장과 서비스 품질
• 2.1 연구설계
• 2.2 연구방법
• 2.3 분석방법 및 결과 도출
• 3.결론
• 4.추후 골프연습장 서비스 품질 평가방법의 개선방향